In an era where information is ubiquitous and markets are saturated, the key to business success lies in understanding not only your own business but also your competitors. Today, I’m thrilled to share with you a game-changing competitive analysis framework that has helped big brands make informed strategic decisions – a process that I've perfected over my 22 years as a strategy advisor.

Unleashing the Power of Analysis Traditionally, comprehensive strategic analysis was a process limited to businesses with big budgets. It involved spending hundreds of thousands of dollars and engaging consultants for months on end. Today, I'm about to turn that model on its head. This powerful framework, which I've been using with big brands for years, is now accessible to you. It requires neither a big budget nor an army of consultants – just a small investment of your time and $20.

The Framework The essence of this framework is to identify underserved buyers in your market and deliver exactly what they're looking for. This process will help you:

1. Identify your key competitors based on your clients' choices
2. Uncover the strengths and weaknesses of your competitors
3. Pinpoint the gaps in your competitors' offerings, which are your opportunities
4. Define your ideal client profile and identify the underserved segments where your firm can fill the gap
5. Formulate your unique competitive edge based on the insights gathered

From Insights to Action This isn't just about gathering information. It's about using those insights to power your marketing strategy. Once you've found your unique competitive edge, you can build a 12-week marketing plan around it. I'm also sharing how you can create 50 relevant content pieces to support this strategy.

Accessible, Affordable, Actionable I've always believed that strategic thinking shouldn't be a luxury only big brands can afford. It's a necessity for any business, big or small, to survive and thrive in today's competitive landscape. That's why I'm excited to share this process with you, democratizing access to strategic insights.

Take the leap. Watch our video, dive deep into the process, and start crafting your competitive strategy. It's time to stop aspiring to be like the big brands and start playing at their level.

Welcome to the future of competitive strategy.

P.S. Are you juggling too many tasks at once?

This 8-minute assessment will help you identify the ONE thing that moves the needle most for you: https://assessment.strategysprints.com/questions

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