Founders! Want the raw truth about what it actually takes to create a book that builds your authority and fuels your business? Here's what Sean, Neil and I found out...

The 18-Month Marathon Nobody Warns You About

Writing a book is more work than you think. It's three distinct phases: 6 months writing, 6 months editing, and 6 months promoting. Each demands different energy. I wanted to quit multiple times during editing - rewriting the same sentence for hours feels like the most boring thing on planet Earth, but it's necessary for a great book.

Your Book Must Be a Business Asset

If you don't have a call-to-action at the end of each chapter, you've worked 18 months for nothing! My editor taught me to build myself up as the authority during each chapter, then give readers something valuable they want at the end. For my book Strategy Sprints, I created downloadable tools readers could use to solve specific problems like pricing. Not salesy - just authentically helpful.

The Kindle Goldmine I Discovered

Here's something surprising: Amazon shows you exactly what readers highlight in your Kindle book! This gives you incredible market research for free. When I saw 38 people highlighting the same concept in chapter two, I immediately created videos and emails around it. See what's killing it and do more of that - just like a comedian learns which jokes land.

Go Smaller, Not Bigger

My biggest realization? I gave too much in one book. When I saw Alex Hormozi's book explode, I realized my book could have been 12 books in a series! For your first book, make it smaller and more focused on one thing. You're still helping people access the knowledge, but packaging it smarter for your marketing.

The Book Club Surprise

Recently, my clients Dave Hansen told me his entire team is using my book as a book club - reading one chapter per month, discussing it, then implementing the strategies before moving to the next chapter. Make your book "Book Clubable" by designing each chapter as a standalone quest readers can implement immediately.

👉 Ready to sprint ahead of your competition? Get the exact tools my clients use to double revenue in 90 days: 

P.S. The strongest communities aren’t about exclusivity—they’re about collaboration. They’re spaces where wisdom is shared freely, and support is given generously. True success comes from the right environment, not the right connections. Who’s in your corner? Join the Sprint Club: 🐬 www.strategysprints.com. (7 Days Free) 

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