Listen up, Sprinters! In the world of business, there's a peculiar phenomenon that even Sean Malone (the undisputed king of direct messaging) talks about: some companies seem to grow effortlessly while others struggle for every sale. He and Simon Severino set down for a full training: How to build an engaged audience.

The Audience Advantage: Beyond Just Sales

Sprinters, this is where it gets interesting. While most people understand that having an audience helps with sales, what's fascinating is how it transforms nearly every aspect of running a business. Here are the key areas where having an audience creates an unfair advantage:

1. Product Development Becomes Risk-Free

Instead of spending months building something you hope people want, you can simply ask your audience what they need. They'll tell you exactly what to create, how to price it, and what features matter most. It's like having a focus group on demand, except this one is actually invested in your success.

2. Marketing Costs Plummet

When you have an engaged audience, you're no longer starting from zero with every launch. As Sean Malone consistently demonstrates in his campaigns, your marketing becomes more about informing interested people than convincing skeptical strangers. This dramatically reduces your customer acquisition costs and makes your marketing budget go further.

3. Pricing Becomes Strategic

Perhaps the most surprising benefit is how an audience influences pricing. They often tell you when you're charging too little because they understand the true value of your expertise. This insight alone can transform your business model Alright Sprinters, if you're convinced that building an audience is crucial for your business (and you should be), start with these foundational steps that combine Sean Malone's direct response expertise with Simon Severino's B2B scaling principles:

Watch the full training video here:

Listen up, Sprinters! In today's digital age, having an audience isn't just a marketing asset—it's business infrastructure. As both Sean Malone and Simon Severino have proven time and time again with their clients, it's the difference between pushing a boulder uphill and having a crowd help you move it. The sooner you start building yours, the sooner you can transform your business growth from a constant struggle into a natural evolution.

Your audience is out there waiting to be built, Sprinters. The only question is: will you be the one to build it?

Ready to sprint toward your audience-building goals? Join our free training where we'll show you the exact system we use to help business owners build engaged audiences in just 30 minutes a day. Click here to watch the video.

⛑️Need help with sales?

👋Book a time to talk

🎉Join our free community

🍿Watch the sales show and the investing show