Unlock Your Full Potential with Activation Points: A Guide to Creating WOW Experiences for Your Clients

As a B2B business, creating a memorable experience for your clients and users is crucial to attracting and retaining customers. In a highly competitive market, businesses need to stand out from the crowd and offer something unique to their clients. In this article, we’ll be discussing a concept that has the potential to revolutionize the way businesses create experiences for their clients and users – activation points.

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Inspired by 21 years of advising B2B businesses and the book "The Power of Moments" by Chip and Dan Heath, activation points are defined as the milestones that our users want to reach in just three months or six months. These milestones can range from saving costs to creating an unforgettable experience that generates word-of-mouth referrals.


The idea behind activation points is to make abstract concepts tangible for your clients and users. For example, Dave Ramsey’s seven baby steps is a relatable activation point for individuals looking to improve their financial situation. Another example could be an online course that helps users reach a specific goal, or a financial advising agency that guides them to financial stability.

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Breaking down abstract concepts into tangible activation points makes it easier for your clients and users to understand and achieve their goals. It also makes sales easier, as you’re helping your clients reach their desired outcome.

One of the key benefits of using activation points is the creation of WOW experiences for your clients and users. By focusing on their milestones, you’re able to create a personalized and unique experience for them, which will generate positive word-of-mouth referrals.


In conclusion, activation points are a powerful tool for businesses looking to create memorable experiences for their clients and users. By breaking down abstract concepts into tangible milestones, businesses can help their clients reach their goals and generate positive word-of-mouth referrals. Join us in unlocking the next level of potential and creating WOW experiences with activation points.



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