Founders! Just had Leanne Hobson from Alinea Partners on the show - she's done over 800 mystery shops for high-tech companies and what she revealed about AI sales will shock you...

The Mystery Shopping Reality Check

Leanne's team poses as real buyers and secretly evaluates entire sales processes. The results? Shocking. Two-thirds of companies FORGET to send proposals after promising them. Sales reps drive across town for single-license deals then forget follow-up. Proposals arrive as unbranded Word docs that could be easily forged. If this is happening at major tech companies, what's happening in YOUR sales process?

The Self-Directed Buyer Revolution

Here's the truth: today's buyers were raised on Netflix and Uber. They want to research, decide, and buy WITHOUT talking to sales. I see this constantly - I just want to test software for 3 hours to know if it works. Instead, they force me into "schedule a demo" calls. If your product isn't intuitive enough for self-service trial, it's not ready for market.

Why Channel Partners Are Your AI Goldmine

The biggest opportunity nobody's talking about: don't sell AI, teach people to use it. Traditional resellers are stuck in margin-based models that are shrinking daily. Smart channel partners are pivoting to AI enablement services - showing companies HOW to deploy and optimize AI tools. This shift from selling software to selling services creates better margins AND longer client relationships.

The 65% Secret AI Adoption Rate

Austrian study just revealed 65% of employees use AI tools WITHOUT telling management. Why? They don't want compliance hassles - they just want results. That last report was better because of their "virtual AI buddy." This underground adoption is exploding productivity for individuals while companies miss the bigger opportunity.

The Solopreneur Advantage vs Enterprise Paralysis

Solopreneurs just got 20 employees for $20/month with AI - they're crushing it because they don't need approval. Large enterprises like Amazon and Google are 10x more efficient because they have processes and cloud infrastructure. But mid-sized companies? They're stuck in the middle without proper data governance or processes. That's where the real opportunity lies.

The Proposal Moment That Kills Deals

NEVER send proposals via email! Walk them through it live. When prospects say "send me an offer," that's not permission to email a PDF - it's a request to schedule a proposal review call. Every proposal should be branded, locked, and jargon-free. If I need Google to understand your proposal, you've already lost.

👉 Ready to revolutionize your AI sales approach? Watch the full video here:

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