Don’t Let Your Best Client Ruin You (Case Study)

Sarah just signed a $250K contract.
Her biggest win ever.

She closed her laptop… and felt sick.

The deal meant:

• Flying to Chicago twice a month ✈️
• 8-hour workshops in hotel conference rooms
• Missing her daughter’s games
• Becoming the consultant she promised she’d never be

Six months later?

• Burned out
• Team disengaged
• Margins shrinking

That “dream client” became a golden cage.

Sound familiar?

If you run a consulting, finance, or tech firm doing $1–5M, you’ll face this moment.
If you haven’t already.

Most founders don’t lose their business because they’re bad at sales.
They lose it because they chase revenue instead of protecting profit, time, and energy.

The Minimum Profit Rule 📉➡️📈

Simon Severino learned a brutal lesson from his first boss:

Don’t maximize revenue.
Define your minimum profit — and never go below it.

That rule changed everything:

• How he chooses clients
• How he structures deals
• How he protects his calendar

Result?
👉 95% of his calendar is meeting-free

You’ll learn:

• Your survival line (what keeps you safe)
• Your thrive line (what fuels growth)
• How to build systems between them — so growth doesn’t eat you alive

Ask yourself:
Are you growing… or just getting busier?

How Leadership Must Change as You Grow 🧠

Most founders crash between $500K and $2M.

Why?
Because leadership must shift — and most never make the jump.

Sean Malone breaks it down into three required transitions:

1. Do everything yourself
2. Hire people to run systems
3. Develop leaders
4. Build leaders who create other leaders

Miss one step and you’ll:

• Manage 50 people
• Work 70-hour weeks
• Still be the bottleneck

Sean shares the system that cut turnover by 60% — without hiring faster or paying more.

The Swim Lane System 🏊‍♂️

Simon’s team reduced meetings by 95%.

They replaced endless approvals with:

• Monday: priorities
• Friday: review

That’s it.

Team members own outcomes.
No permission loops. No Slack chaos.

While the business runs?
👉 Simon spends two hours every morning with his kids — and still scales a multi-million-dollar firm.

Freedom is designed, not wished for.

What You Do Next 🎯

Sprinter,
You didn’t build your business to become its prisoner.

Watch the full episode.

Three founders share how they scaled:

• Without burning out
• Without bloated teams
• Without losing themselves

P.S. 3 ways we can help you accelerate sales 🚀

• Turn your expertise into 5–7 income streams inside the Sprint Club 🐬
• Land 3 large clients in under 3 months — no ads, no cold calls ✨
• Shorten your sales cycle with a 1:1 Sprint Coach (it’ll feel like a Labrador puppy chasing butterflies all day 🌴)

Keep Rolling