How Alex Hormozi's Funnel Made $103M (Full Blueprint Inside)

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Seven emails in 24 hours while Simon was on vacation—his inbox exploded with Alex Hormozi's $103 million book launch. But the real secret wasn't the emails. It was the 17-hour webinar marathon that nobody saw coming. Here's a shorter SEO-optimized description with hook for this video: Hook: "Seven emails in 24 hours while Simon was on vacation—his inbox exploded with Alex Hormozi's $103 million book launch. But the real secret wasn't the emails. It was the 17-hour webinar marathon that nobody saw coming." SEO Description: Alex Hormozi Funnel Breakdown: How a 'Boring' Old-School Strategy Made $103 Million in One Launch Two funnel experts dissect Alex Hormozi's record-breaking book launch, revealing the exact pricing tiers, ad testing framework, and marathon webinar strategy that generated $103M revenue—and how small teams can apply it with zero ad budget. THE SHOCKING NUMBERS: $103M revenue ($50M+ net estimated) 17+ total webinar hours over 3 days 7 emails in 24 hours during launch 22,000 affiliates promoting $4-5M ad spend, profitable by day 3-4 Under 20,000 actual book buyers Fast Profit Wheel: Risk only first 2-3 days of ad spend, not entire budget. Reinvest profits to scale. Organic Trust Building: Share journey via email/video. Worst case: nobody watches. Best case: free marketing. Leaderboard Psychology: Works with just 5 partners. Creates competition and community. Zero cost. EMAIL CONTROVERSY: 7 emails/day works in US markets with engagement-based segmentation. Europeans need mitigation: send more to engaged users, less to inactive, add opt-out links. UPSELL MASTERY: "If you don't offer it, nobody can buy it." Go higher in pricing than feels reasonable. Non-sleazy examples: rental car insurance, hotel late checkout. Perfect for marketers, course creators, and entrepreneurs studying high-ticket launches, webinar optimization, and scaling tactics at any budget. Chapter Markers: 01:34 What Will Be Covered - Pricing, ads, webinar strategy, and how to apply it 02:39 Overall Impression - Doing proven methods extremely well at scale 03:14 NYT Bestseller Tactics - Companies buy books in bulk for speaker bonuses 04:50 Pricing Structure - $30 book, $6K bundle, $18K advisory, up to $250K packages 06:03 Donation Reframing - Funding entrepreneurial education vs buying 200 books 08:25 Focus on Bonuses - 95% emphasis on physical playbooks (internal SOPs) 11:44 Ad Testing Framework - 70% scaling winners, 20% new concepts, 10% wild ideas 14:53 Marathon Webinar Format - Day 1: 7 hours, Day 2: 6 hours, Day 3: 4.5 hours 16:16 Webinar Structure - Authority building, teaching, social proof, offer reveal, Q&A 17:26 Longer Webinars Build Trust - More time spent equals more trust 19:53 Six-Week Pre-Event Buildup - Mystery building and cryptic teasers 20:28 Launch Escalation - Daily urgency, social proof, limited time offers 21:41 Email Intensity - Seven emails in 24 hours during launch 22:23 Cultural Differences - European vs American email tolerance 25:25 Burn the List Discussion - High intensity at expense of long-term trust 28:43 Applying to Smaller Campaigns - Three key takeaways for smaller businesses 29:20 Profitable from Day 3-4 - Reinvesting ad profits to scale without risk 32:30 Time Equals Trust - Regular content sharing builds stronger relationships 34:42 Leaderboards Strategy - Creating community and positive competition 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.