Oreo Marketing Strategy
🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ It's just a cookie. Yet Oreo owns 9 out of 10 US households and makes $3B annually. How? Two stolen strategies you can use this week—plus the prediction platform that knew Trump would win a month early. Simon Severino and Michael Roderick (the Repeatability King) break down Oreo's $3B strategy—from Star Wars collaborations to Super Bowl blackout tweets—and reveal the betting platform that tells you what's actually on your audience's mind right now. THE OREO DOMINATION STATS: 9 out of 10 US households eat Oreos $3 billion annual revenue (owned by Mondelez) Broke the internet multiple times with one cookie THE 2 STOLEN STRATEGIES: STRATEGY #1: EMOTIONAL CONNECTION THROUGH NOSTALGIA Star Wars Collaboration: Light vs. Dark side cookies with blue or red cream Selling the feeling of watching Star Wars, not just the cookie Post Malone Partnership: Created entire new cookie around current pop culture relevance The Principle: "Most cookies just advertise 'here's our cookie.' Oreo taps into nostalgia of brands we grew up with—you're not selling product, you're selling feelings from the past." STRATEGY #2: REAL-TIME AGILITY "Dunk in the Dark" (Feb 3, 2013): Super Bowl power outage → Oreo tweets "You can still dunk in the dark" → Went viral instantly Right moment + right message = cultural phenomenon The Bunker Stunt: When billionaires discussed building bunkers, Oreo built actual bunker in Alaska to "save their secret formula" Went viral again (even with criticism about spending) Marketing job: Get people talking ✓ Chapter Markers: 00:45 Oreo's Dominance - 9 out of 10 US households, owned by Mondelez, $3B annually 01:30 Guest Introduction - Michael Roderick, repeatability king, on stealing Oreo's strategies 02:15 Strategy 1: Nostalgia Marketing - Tap into beloved brands people grew up with 03:00 Star Wars Collaboration - Light vs Dark side cookies with blue/red cream 11:30 Applying to Small Business - How solopreneurs and agencies can use zeitgeist 12:15 Polymarket Introduction - Crypto-based betting platform for accurate predictions 13:30 Why Polymarket Works - People bet real money, not just social opinions 14:45 Election Prediction Success - 85% predicted winner while traditional polls failed 16:00 Social Desirability Bias - Surveys get socially acceptable answers, not truth 17:15 Business Application - Check top business topics people are betting on 18:30 Minimum Engagement - Create polls on LinkedIn/X about trending topics 19:45 Go Deeper - Take position, discuss pros and cons, create intimate conversations 27:15 Platform Differences - LinkedIn strategy works for weeks, X moves too fast (15 minutes) 28:30 Jarvis to Iron Man - Be the coach available anytime, not just scheduled sessions 29:45 Branded App Solution - Strategy Sprints app for real-time member questions 31:00 Real-Time Cadence - Match response speed to client's life flow and pace 32:15 Cookie Nostalgia Memory - Ringo Pavesi commercial with racial harmony message 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.
