4 Offers Every Founder Needs
🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Stop adding products—you're doing it WRONG. Simon Severino reveals the 30-year ascension model that lets you sell ONE service FOUR times and 3-5x your business value overnight. No new products needed. Most founders make the same fatal mistake: they think more products = more revenue. Wrong. Simon Severino (22 years experience) and Jay Abraham (40+ years) prove you can multiply revenue by repackaging what you already have—no building, no new offerings, just strategic unbundling.The 4-Offer Framework (One Product, Four Ways to Sell It):1. ATTRACTION OFFER (Gets them in the door) Low/zero margins—designed to attract, not profit High-ticket businesses can afford time/money investment here Lifetime value justifies acquisition cost 2. UPSELL OFFER (Your profit maker—3-10x the downsell) Premium flagship program with implementation, guarantees, customization Most high-ticket buyers WANT the premium option (feels safer, more validated) Where you make real money 3. DOWNSELL OFFER (Catches 30-50% of "no" responses) For those who can't afford/aren't ready for main offer Still generates revenue from otherwise lost opportunities "Not the right budget? No problem, here's this..." 4. CONTINUITY OFFER (Forever cash flow) Ongoing retainer that creates long-term partnerships Recurring revenue without additional product development The compounding relationship multiplier Chapter Markers: 01:15 Core Strategy - Keep one product/service, optimize it, sell it four times 02:45 Four Offers Framework - Attraction, upsell, downsell, continuity offers 04:30 The Problem - Most teams have 3 products but only 1 offer 05:45 Business Value Multiplier - 3x to 5x business value overnight without building anything 07:00 Unbundling Strategy - Repackage main offer into smaller offers, still sell when main offer doesn't close 26:30 $3.75M Revenue Model - 100 clients at 1.5% = $37K/year per client 28:45 Management Consulting Example - Land $150K project, expand from there 30:30 Consulting Four Offers - Executive workshop (attraction), 6-month transformation $500K-$2M (upsell), 3-month roadmap $150K (downsell), advisory board $25K/month (continuity) 33:00 Upsell Details - Full implementation, change management, embedded teams, work streams 35:15 Downsell Details - Roadmap, tools, research only, client implements themselves 53:30 Hardware/Software Math - Understand where making money vs spending for pipeline creation 1:00:45 Implementation Step - Block calendar time to work ON business, not just IN business 1:02:15 Four Times Money Formula - Attraction gets people in, upsell = profit, downsell catches rejections, continuity = forever cash flow 1:04:00 Migration Path - Downsell clients eventually upgrade to main upsell offer 1:05:30 22 Years in 11 Minutes - What took 22 years to learn, delivered in 11-minute video CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.
