7 Ways Of Pricing
🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Struggling to enforce your pricing? You're using the WRONG model. Simon Severino reveals the 7-tier pricing evolution that creates 100% client alignment—where customers say "Thank you, let's go" without pushback. Stop fighting pricing objections. The problem isn't your price—it's your pricing MODEL. Simon Severino (coached Fortune 500s on pricing strategy) reveals why most businesses are stuck in outdated pricing tiers and how to evolve toward the future: 100% goal alignment where pricing power becomes automatic. 1. TIME-BASED (The Old World—Selling Expertise) Example: Boston Consulting Group (hourly/daily rates) Junior consultants cost less, senior partners cost more Problem: Not aligned with client outcomes Status: All major consultancies scrambling to change this model 2. SEAT-BASED (Charging Per User) Example: Notion ($10/seat → $15/seat in business tier) Genius: Scales to profits quickly (minimal cost increase per seat) Problem: Still not outcome-aligned 3. SKILL-BASED (Pay More for Sophisticated Capabilities) Examples: ChatGPT (3.5 Turbo vs 4.0), Claude (upgrade to Max), Grok Research Pay to unlock faster models, advanced features, research modes Better than time/seat, but not the future 4. HYBRID (Combining Multiple Metrics) Example: Copy.ai (words generated + team members + advanced features) Captures different value metrics simultaneously More flexible than single-tier models Chapter Markers: 01:30 Seven Ways to Improve Pricing - Moving from weak to strong pricing power 03:15 The Downward Arrow - Future is 100% alignment between your goals and client's goals 05:00 Customers vs Clients - Customers buy commodities, trusted advisors have clients 17:15 Notion's Genius - Costs don't scale with seats, annual profits scale quickly 19:00 Skill-Based Pricing - Pay for increasingly sophisticated capabilities 20:45 AI Model Examples - Grok Research, ChatGPT faster model, Claude Max upgrades 22:30 HeyGen Case Study - Video generation platform with skill-based tiers 38:15 Outcome-Based Pricing (The Future) - Sierra example with customer service cost savings 40:00 Sierra's Model - Company spends $500K (10 agents at $50K each) 41:45 60% Autonomous Tickets - Pay 40% of human cost = $120K instead of $300K 43:30 Company Saves $180K - Outcome is actual money saved, not just tickets handled 54:00 Evolution Checklist - How to move your pricing down the alignment path 55:45 Every Company Must Evolve - From time-based to outcome-based over time CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.
