Stop Believeing THIS

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Five founder myths BUSTED. Simon Severino, Sean Malone, and Neil Fairmont destroy the lies keeping entrepreneurs stuck—including why funeral homes crush tech startups and why you DON'T need VC money. You Need a Completely Original Idea to Succeed 🔴 BUZZER! FALSEThe Truth: Most boring businesses = best businesses (waste management, funeral homes, sugar water) Funeral home example: 100% success rate, perfect net retention Apple didn't invent phones—they made them simple, beautiful, elegant Original ideas are typically terrible ideas (hardest market to create) Marketing Rule: Position as NEW, DIFFERENT, and RARE—NEVER as "bigger, better, faster" (creates comparison basis and you lose)Red Ocean vs. Blue Ocean: Don't swim in bloody competition—create purple offers that bridge to blue ocean opportunities Chapter Markers: 02:15 Wins Round - Simon: rowing 10km/1 hour training, Neil: mountain biking, Sean: frisbee golf 05:30 E-Bikes Discussion - Electric mountain bikes for longer tracks, bar to bar cycling 07:45 Sean's Wins - New cohort program, book doing well, business booming 09:00 Myth 1: You Need Completely Original Idea to Succeed 10:15 Simon's Answer - Most boring companies are best companies, funeral business example 12:30 100% Success Rate - Funeral business, 100% net retention score, never runs out of clients 26:30 Simple, Beautiful, Eloquent - Apple made it simple, everyone copied their spin 28:15 New, Different, Rare Positioning - Never position as "er" (bigger, better, faster, newer) 30:00 No Comparison Basis - New/different/rare prevents consumer comparison to competitors 32:15 Most Ideas Are Boring - Shows eternal need exists (funerals, waste management, sugar water) 34:30 Myth 2: You Need Business Plan - Client starting business, writing business plan 36:45 Nobody Needs Business Plan - Apple/Facebook plans became something completely different 38:30 You Need First Three Clients - That's all you need, not a business plan 40:15 Myth 3: You Need to Raise Venture Capital to Build Successful Company 42:00 Simon's Discouragement - Use your capital first, then client capital (sales) 44:15 Two Founders Model Problem - One technical, one spends 20 hours/week seeking funds CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.