Are You Authentic or Adaptable? The Secret to Closing Any Deal
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Are you losing deals right at the finish line? The problem might not be your product, but your failure to adapt to your buyer's unique personality!
In this video from the sources, we dive into live questions from the Sprint Club about how to close deals at a higher rate and stop losing near-wins. The key to success is understanding the three distinct types of buyers: Red, Green, and Blue.
• Red Buyers (The CEOs): Quick, decisive, impulsive, and focused purely on ROI and competitive advantages. They have zero patience for details and just want to know that your solution works.
• Green Buyers (The Consensus Seekers): Relationship-driven and talkative. They take their time, rely on client testimonials, and require human-to-human connection and team consensus before making a purchase.
• Blue Buyers (The Analysts): Objective, risk-averse, and driven by facts and figures. They hate "sales talk" and prefer measurable results, spreadsheets, and processes.
Learn why the best salespeople aren't just "authentic"—they are highly adaptable. We cover the most common, deal-killing mistakes people make based on their own color profiles:
• If you are a Red seller: You might be losing deals by being too aggressive and pitching ROI to Green buyers before building rapport, or lacking the step-by-step facts that Blue buyers demand.
• If you are a Green seller: You are likely spending way too much time trying to build a relationship with impatient Red buyers who just want you to cut to the chase.
• If you are a Blue seller: You are probably drowning your prospects in data and spreadsheets before they even care about the results or the human connection.
Stop losing deals and start tailoring your pre-call plans to help your clients buy in the way that suits them best! Watch to master your sales adaptability, and if you want access to full sales checklists, join the 240+ members currently accelerating their sales with a 7-day free trial of the Sprint Club
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SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.
