How to Automate B2B Sales With Claude Code with Neil Farrimond

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How to automate B2B sales with Claude Code, without losing the human control that closes deals. Neil Farrimond and Simon Severino break down the exact system: 40+ AI agents running attraction, closing, delivery and compounding, while Simon protects his time for the highest-leverage work only.

0:00 Introduction
5:34 Why time freedom is the real goal
8:01 Step 1: Write down your SOPs before automating
12:42 Step 2: Ask Claude "You are the CEO now"
16:47 Live prospecting drill: 3 rounds in the 200K Club
22:02 Why mild urgency beats complacency
25:36 Training your AI like a new hire
33:19 Build your ICP 15 levels deep
37:05 Never chase: the "hot girl in the club" energy
42:40 Daily habits that keep your pipeline full
46:04 Where to go deeper

What you'll learn:
- Why a trusted referral still kills a deal your AI outreach can't save
- The actual FTC rule about AI selling to humans, and why it matters
- Why most sales AI failures are a missing map, not a missing model
- The "Heartbreak Budget": budgeting for rejections, not just wins
- The exact activity math behind 5 real sales conversations a day

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SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.