B2B Marketing System That Makes Sales Easy with Allan Dib

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Allan Dib has sold 7 million books in 40 languages, and his answer to "how do I fix my B2B sales" is always the same: fix your marketing first. In this episode he walks through the 9-step One-Page Marketing framework, the Customer Factory constraint model, and why AI is an averaging machine that quietly drags experts down to the mean.

00:00 Introduction
01:25 Marketing vs Sales: Why Marketing Is the Leverage Point
03:35 The 9-Step One-Page Marketing Framework
08:07 Lean Marketing: What to Cut First
10:38 The Customer Factory: Finding Your Constraint
11:50 AI in Marketing: What's Real vs Hype
13:52 The AI Averaging Machine
18:34 How to Write Simply
20:55 Allan's Next Book
24:23 Where to Find Allan Dib

ABOUT THE SALES SHOW
The Sales Show is for B2B founders who want to grow revenue without a big sales team. Simon Severino interviews the world's best marketers, sellers, and operators. New episodes every week.

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