How to Research Any B2B Prospect in 10 Minutes Using AI with Andrea Hill

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Most sellers walk into a B2B sales call with two minutes of LinkedIn scrolling and a lot of hope. Then the buyer runs the conversation and you spend the whole call reacting. In this episode Andrea Hill and Simon Severino open up their actual pre-call plans, step by step, so you walk into every call already in control.

What you'll learn:
- The first question to answer before any sales call (it is not about them, it is about your objective)
- How to map the buying team: who decides, who influences, who can quietly block you
- How to read a prospect's communication style before you ever speak to them
- Why LinkedIn alone is not enough, and what to read instead
- How to spot where money is leaking in their business
- How to anticipate objections before the call, and why you want objections to show up

CHAPTERS
00:00 Why a pre-call plan changes the whole conversation
01:16 Andrea's pre-call plan: objective first, research second
02:24 Deciding your next step before the call starts
03:58 Using AI to get past your own preconceptions
04:44 Long sales cycles: what to track between calls
05:31 Trigger events: funding, investment, leadership changes
07:07 Simon's real example: preparing for a call on his calendar
08:40 Mapping the buying team: who decides, who can block
10:59 Reading communication style before you speak
13:17 Why LinkedIn alone is not enough
16:20 The stack: Granola, Obsidian, and markdown
17:53 Finding where money is leaking in their business
19:27 When the prospect does not feel the pain yet
21:47 How preparation accelerates the conversation
25:39 Building the buyer team across departments
28:46 Designing the value before you send the proposal
31:04 What Jay Abraham taught Simon about underused assets
33:21 Anticipating objections and inviting them early

ABOUT THE SALES SHOW
Simon Severino helps product-led B2B companies sprint from great product to great sales in 90 days. Author of Strategy Sprints (2022) and Time Freedom with Jay Abraham (2026).

WORK WITH US
Sprint Club (community, weekly coaching): https://www.strategysprints.com
Free sales tools: https://www.strategysprints.com/tools
Newsletter: https://thesalesshow.beehiiv.com

📞 Ready to accelerate now? Book a free Discovery Call: https://calendly.com/strategysprint/discovery-call

BOOKS
Strategy Sprints (2022): https://www.amazon.com/dp/139860349X
Time Freedom with Jay Abraham (2026): https://www.amazon.com/dp/B0GR6Q6Z2W

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino
YouTube: https://youtube.com/@salesshow

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