
Avoid Sales Burnout
Did you know these 2? So many teams are hitting sales burnout right now... I just coached a client who said "Simon, my pipeline is drying out. I'm burning out. I don't want to do sales anymore. It's not funny."
The 2 Non-Negotiables to Prevent Sales Burnout
When you're responsible for growth, you MUST do two things: 1) Pick a sales method (doesn't matter which one, just pick one), and 2) Get expert feedback weekly from people who practice that method for a living. That's it! Skip either one, and burnout is inevitable because you're reinventing the wheel with every call.
My 8-Step Repeatable Sales Method That Closes
NBA players know how to walk, right? But they still do leg work EVERY DAY. I know how to sell, but I practice this method EVERY DAY. Why? Because that's what keeps you in the game long-term while others burn out. Here's my exact system:
Step 1: Visualize in Public
Most salespeople destroy trust in the first 5 minutes by keeping their thoughts private. They cannot know what you're thinking! When you visualize the conversation in public, using their EXACT words, you create co-creation and collaboration. This builds immediate trust.
Step 2: Embrace Frustration
Never move to your offer or pricing before hearing their frustration. "What have you tried before? What's frustrating you right now? How does it feel? How would it feel to solve it?" These questions uncover the real pain points driving their purchase decision.
Step 3: Test Importance
"How important is this for you in the context of everything else?" Skip this step and you'll get oral yeses that never close because other priorities will pop up and they'll deprioritize your project. Simple but crucial.
Step 4: Cost of Inaction
Everyone assumes if they do nothing, things stay the same. Reality? If they do nothing, their situation gets worse while competitors eat their lunch. As the expert, show them exactly what inaction will cost them over time.
Steps 5-8: Deliverables, Investment, Start Date, SOW
During the demo call (where you actually demonstrate nothing), establish three clear deliverables using THEIR words from step one. Then outline the investment, lock in a start date in both calendars, and get the statement of work signed immediately during the call.
The Real Secret: Consistency Beats Complexity
This system is deceptively simple, but simple doesn't mean easy. I've practiced this over 1,000 times and STILL practice daily. Be humble. Focus on getting 1% better each week with these eight steps instead of reinventing your approach with every call.
👉 Ready to prevent sales burnout?
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