Part 1

Part 3

Links: http://strategysprints.com/sales

https://www.nirandfar.com/

www.indistractable.com

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, "The Prophet of Habit-Forming Technology." He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, "the best business book of 2019." In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, and Shadow. Nir attended The Stanford Graduate School of Business and Emory University. 

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3 Valuable Insights

• Fact Checking Information from the CDC on percentages in the United States related to ADHD, OCD and Addiction disorders: https://www.cdc.gov/ncbddd/adhd/data.... https://www.cdc.gov/nchs/fastats/drug... https://www.nimh.nih.gov/health/stati...
• We have two types of actions: traction and distraction
• There are two types of triggers that leads us down the two types of actions: external and internal

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Watch the entire episode on our YouTube Channel.

[1:02] Most distraction begins from within.

[2:50] A mistake repeated more than once is a decision.

[6:04] It was the people who had a lot of willpower that got things done, right? Wrong.

[7:55] We have repeated scripts in our heads that we repeat over and over again. If you believe you are powerless, it becomes true.

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