
How To Sell Something Intangible (Live Case Study)
You asked for help on your funnels, we are on it. Peter Sandeen and I went into “Funnel Doctor” mode and start healing some already… We received a few dozen of your funnel, and will optimize them with you one after the other, week by week.
Let’s get started:
TheCall-to-Action Disaster
We found SIX different calls-to-action on one donation page.
Six ways to confuse prospects who should be writing checks.
Here's what happens: when people can't decide what to do next, they do nothing.
Your million-dollar consulting expertise becomes worthless if prospects leave because they're overwhelmed by choices.
The fix: One primary call-to-action. That's it.
Repeat it multiple times, but give them ONE clear path forward.
The Voyeur Effect Revenue Killer
First 8 seconds on any website, prospects ask:
"Are you talking to me?"
If they can't answer immediately, they're gone.
We call this the voyeur effect - they feel like they're watching something not meant for them.
Your $100K consulting solution disappears because they don't know if they're the right fit.
The fix: Define your ideal client five levels deep:
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Not just "tech companies"
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But their values, budget size, decision-making process
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Their pain points and what keeps them awake at 3am
The Nice-to-Have Death Trap
Most service firms position themselves as improvements.
Wrong.
UNICEF doesn't show healthy children wanting better ice cream - they show starving kids who need help NOW.
Your consulting isn't an optimization project.
It's the solution that prevents their biggest fear from happening.
Connect your offer to what's in the collective consciousness right now. What crisis are your prospects losing sleep over?
That's your opening line.
Testimonial Blindness
We found testimonials from George Lucas buried on page three.
Completely wasted.
Your social proof needs three elements:
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Prominence with high contrast design
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Specific transformation stories instead of generic praise
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Relevance to each audience segment
"Great work" converts nobody.
"Reduced compliance costs by 40% in 90 days" starts conversations with CFOs.
Website Revolution
Here's the reality: you can rebuild your entire conversion strategy in three hours.
Not tweaking headlines - complete structural redesign.
Segment immediately. Force prospects to self-select:
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Are you a CEO?
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CTO?
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CFO?
Each gets their own page with relevant messaging, testimonials, and outcomes.
The firms implementing this see 300% increases in consultation requests because clarity beats cleverness every time.
Natural Steps (Forget Funnels)
Your call-to-action should feel so obvious that prospects would miss it if it disappeared.
Backward engineer from what you want them to do.
Build content that makes that action feel like the only logical choice.
When prospects finish reading, leaving should feel unnatural compared to clicking your button.
That's how you know you've done it right.
The Friday Measurement System
Every Friday, measure three things:
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Which activities brought views
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Which content generated clicks
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Which calls-to-action produced bookings
You need tiny data - sometimes just five clicks tells you everything.
The key is weekly optimization, not perfect launches.
Higher conversion rates mean you need fewer visitors to get clear signals about what's working.
Ready to stop losing qualified prospects to unclear messaging?
Watch Peter and me optimize this website live - 18 minutes that will change how you think about selling services:
Watch the Full Analysis Here →
P.S. The strongest funnels don't attract everyone - they attract the RIGHT prospects ready to invest at premium rates.
True acceleration comes from clarity, not complexity.
What's your consultation booking rate right now?
Join us in the Sprint Club where we optimize these systems every week: strategysprints.com (7 Days Free)
Simon & The Sprinters
P. S. Here are 3 more ways we can help you accelerate sales:
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Turn your expertise into 5-7 income streams in the Sprint Club 🐬
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Land 3 large clients in 3 months or less. Without ads nor cold calls ✨
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Shorten your sales times with a 1:1 sprint coach. You will feel like a Labrador puppy chasing butterflies all day 🌴
❌ Dealmaking Program: Sold Out
❌ Family Offices Workshop: Sold Out
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