We suggest you question these assumptions about your business:
Core capital. Do you really have as much liquidity as you think? Could you withstand 2 poor quarters or 4? Have you made contingency plans? Ask these questions now to avoid potentially painful future consequences. Use this tool.
Sales forecasts. Even if you don’t see any direct or immediate exposure for your company, anticipate that your customers may revise their spending habits. Deals that seemed certain may not close. The key is to not be caught flat-footed. Use this audit.
Marketing. With softening sales, you might find that your customer lifetime values have declined, in turn suggesting the need to rein in customer acquisition spending to maintain consistent returns on marketing spending. With greater economic and fundraising uncertainty, you might even want to consider raising the bar on ROI for marketing spend. Use our tool.
Capital spending. Until you have charted a course to financial freedom, examine whether your capital spending plans are sensible in a more uncertain environment. Perhaps there is no reason to change plans and, for all you know, changing circumstances may even present opportunities to accelerate. But these are decisions that should be taken with intention. Use this audit.