The Power of Being Unknown

We are going to steal from ServiceNow for you today.

The two marketing secrets we'll steal for you will be things you can immediately implement. And you'll learn them in less time than it actually takes you to find out who the heck ServiceNow is.

Join Michael "The Referrability Master" Roderick and Simon "The Sales Booster" Severino as we unpack these powerful strategies.

Secret #1: The "Nobody" Strategy

Like Ulysses said, "My name is nobody" - and that's ServiceNow's superpower.

Most have never heard of ServiceNow. Yet they are the essential backbone for all internal workflows (IT, HR, Payments) at major companies worldwide. They're basically the internal version of Salesforce.

While Salesforce (CRM) currently has a market cap of approximately $255.8 billion, ServiceNow (NOW) is rapidly closing the gap at $194.3 billion.

The lesson: You don't need universal brand recognition to build a massive business. You just need to be indispensable to the right people.

Secret #2: Be the Man Behind the Curtain (Not the Wizard)

If you hate traditional marketing, you might not need it at all.

ServiceNow plays an internal marketing game from the inside, versus the outside. They've mastered the B2B land-and-expand strategy, becoming essential infrastructure before most executives even know they exist.

CEO Bill McDermott (former SAP chief) has turned this into a masterclass in enterprise sales. Instead of flashy campaigns, they focus on making their existing customers' employees so dependent on their software that expansion becomes inevitable.

The lesson: Sometimes the most powerful marketing happens when your product becomes so embedded in an organization that users become your advocates.

What's This Mean For You?

Whether you're scaling a startup or optimizing an established business, these strategies can transform your approach:

1. Focus on becoming indispensable to a specific audience rather than famous to everyone

2. Let your product do the talking by creating internal advocates

3. Build infrastructure that spreads organically within organizations

Want to learn more about these strategies?

Join our next Strategy Sprint session where we'll break down exactly how to implement these tactics in your business.

P. S. Here are 3 more ways we can help you accelerate sales:

1. Turn your expertise into 5-7 income streams in the Sprint Club 🐬

2. Land 3 large clients in 3 months or less. Without ads nor cold calls ✨

3. Shorten your sales times with a 1:1 sprint coach. You will feel like a Labrador puppy chasing butterflies all day 🌴

❌ Dealmaking Program: Sold Out ❌ Family Offices Workshop: Sold Out