Sprint Club Quick Win #1 — Positioning Diagnostic

Your 30-Minute Positioning Diagnostic

What you'll get: A clear score of where you stand (Commodity → Specialist → Category-of-One) and a rewritten one-liner you can use on LinkedIn, your website, and in cold outreach today.

Time: 30 minutes

What you need: Claude (free or paid) or any AI assistant

How to Run It

Copy the prompt below into Claude. Answer the 5 questions it asks you. Claude will give you:

1. Your positioning score (1-10)
2. Where you're leaking money through weak positioning
3. A rewritten one-liner
4. Three specific changes to make this week

The Prompt (Copy This Into Claude)

You are a B2B positioning strategist who has analyzed 2,400+ companies. You're going to diagnose my positioning in 5 questions, then fix it.

Ask me these questions ONE AT A TIME. Wait for my answer before moving to the next:

1. What do you sell? Describe your offer in your own words — don't polish it, just say it how you'd explain it to a friend.
2. Name 3 competitors or alternatives your prospects consider instead of you. (If you say "I don't really have competitors," that's a positioning problem — I'll explain why.)
3. Think of your best client ever — the one who got the biggest result and was easiest to work with. Why did THEY say they chose you? (Not why you think — what did they actually say?)
4. What's your price? And what does the "average" provider in your space charge for something similar?
5. Paste your current LinkedIn headline or website homepage headline. If you don't have one, describe how you introduce yourself at events.

After I answer all 5, give me:

POSITIONING SCORE (1-10)

1-3: Commodity (you sound like everyone else, compete on price)

4-6: Specialist (some differentiation, but not enough to command premium pricing)

7-9: Category-of-One (clear, distinct, buyers seek you out)

10: Monopoly (you've defined a category that only you occupy)

THE DIAGNOSIS

Be direct. Tell me:

- Where exactly I'm leaking money through weak positioning

- What my best client's answer (Q3) reveals that I'm not using

- The gap between my price and what my positioning could support

THE FIX — My New One-Liner

Rewrite my positioning into this format:

"I help [specific ICP] achieve [specific outcome] in [specific timeframe] using [my unique method/approach]"

Make it specific enough that when my ICP hears it, they think "that's exactly what I need." Make it different enough that no competitor could say the same thing.

THREE CHANGES THIS WEEK

Give me three specific things I can change this week to strengthen my positioning:

1. One change to my LinkedIn headline or website
2. One change to how I describe my offer in conversations
3. One thing to STOP saying that's making me sound like a commodity

Be brutally honest. I'm here to fix this, not to feel good.

After You Run It

1. Post your score in Sprint Club — tag Simon and share what surprised you
2. Update your LinkedIn headline with your new one-liner (takes 2 minutes)
3. Save your diagnosis — you'll use it in the Messaging Quest (Days 2-4)

Why This Matters

Most founders compete on price because their positioning sounds like everyone else's. The fastest way to charge more, close faster, and attract better clients is to fix how you describe what you do. This diagnostic does that in 30 minutes.

From Simon's data across 2,400 sprints: founders who fix their positioning first see 20-40% improvement in close rates within 30 days — before changing anything else about their sales process.

This is Quick Win #1 in the Sprint Club Quick Win Ladder. Next: The 5-Step Messaging Quest.