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Business Empathy with Minter Dial

Uncategorized Jul 23, 2020

Watch the rest of the series:

Part 1

Part 3

Part 4


Minter Dial is a globally renowned professional speaker, multiple times award-winning author and consultant on Leadership, Branding and Digital Strategy. He has given over 500 talks and seminars to audiences in five continents and was ranked top 3 speaker at the Adobe EMEA Summit 2014, 2015 and 2016. Minter’s core strength is making strategies come to life through his experiential activation programs. He is regularly cited or voted as a top influencer in marketing, B2B and new tech: BrowserMedia Top 100 2019, ExoB2B Top 30 in 2019, Top Digital Marketing Influencer 2019.

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3 Valuable Insights

  • Having organizational empathy allows people to listen in on what's happening on the outside and picking them up.
  • Empathy has connections to organizations and innovations and how you can use it in those situations
  • How to connect with people and gain meaningful understanding of others to use in more classic CEO functions


Show Notes

**Click the time stamp to jump directly to that point in the episode.

Watch the entire episode on our YouTube Channel.

[1:11] You can observe somebody and try to understand what they're saying, and in the case of an organization, you can have what's called organizational empathy.

[2:13] When was the last time you spent half a day sitting besides your customer services agents?

[3:08] Putting empathy into the organization is showing the behavior you want to see replicated without.

[5:30] The idea is to find a way, everyday, to lean in, to listen.

[6:06] As much as we want to be about efficiency and effectiveness having that time to pause, have a really deep conversation, it give you back energy.

[7:28] Empathy in business is about understanding. And I tend to focus on the notion of cognitive understanding rather than feelings.

[8:29] You can use empathy in an organization just to understand better your employees. Do you care about what your employees are really experiencing?

[10:19] What can we do to not fix things? To not obstruct?

[11:16] The other person might not be needing help, they might just be needing to be listened to. One of the biggest challenges we have in the entire society is that we do not feel like we're being heard.


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