Robust ThemeDec 09, 2019 2020-04-08 7:40
How Empathy Boosts Innovation with Minter Dial
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Minter Dial is a globally renowned professional speaker, multiple times award-winning author and consultant on Leadership, Branding and Digital Strategy. He has given over 500 talks and seminars to audiences in five continents and was ranked top 3 speaker at the Adobe EMEA Summit 2014, 2015 and 2016. Minter’s core strength is making strategies come to life through his experiential activation programs. He is regularly cited or voted as a top influencer in marketing, B2B and new tech: BrowserMedia Top 100 2019, ExoB2B Top 30 in 2019, Top Digital Marketing Influencer 2019.
3 Valuable Insights
- Empathy is needed for a great and diverse team.
- The 3 easy steps to jump starting empathy into your business, from team to product.
- Can you rewrite your website/business plan to completely envelope empathy for the customer, to truly listen to the customer?
**Click the time stamp to jump directly to that point in the episode.
[1:52] The first step is about making a good team, if you want to have good innovation you need to have a good team.
[2:12] The second step is about having good, innovating idea. Get into the heart, souls and minds of your customers or your potential ideal customers. Leaning into what the customer really wants.
[2:43] The third step is looking at the design of experience, marketing and product, and injecting empathy into all components.
[4:55] There's a great explain of a lack of empathy by the Metropolitan Museum in the US by the rework their website and entire online design, they forgot to make a map on how to get to the Met.
[5:43] Get a constant feedback loop from friends, that's going to be key.
[6:11] It's so easy to get trapped in your own blind spots.
[7:32] At the end of the day, being present is all about being able to listen.
[7:47] When you are practicing listening, which is an important skill of empathy, it's sometimes easier to listen to a stranger than someone close to you. It's called close communication bias.
[11:01] This is why I do the podcast, because the art of interviewing is something I want to learn everyday and I will never stop being grateful for.
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