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Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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We roasted HubSpot's new ad. Here's the closing lesson inside

Oct 22, 2026

We roasted Nike's Moon Shoe ad. What it teaches you about closing

You know the finish-line photo. Arms up, clock above your head, a medal still swinging.

It means eve...

sales messaging yes chemistry roast READ MORE
We roasted Chanel's new campaign: bigger deals, no discounts

You send the proposal. Two days later the reply lands: "Love it. Can you do better on the price?"

Th...

sales messaging yes chemistry roast READ MORE

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We roasted HubSpot's new ad. Here's the closing lesson inside
sales messaging yes chemistry roast
We roasted Nike's Moon Shoe ad. What it teaches you about closing
sales messaging yes chemistry roast
We roasted Chanel's new campaign: bigger deals, no discounts
sales messaging yes chemistry roast
Karnell Grew Profit 92% a Year. Our Base Case From Here: About 10%
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Scaling a Business: Find the Bottleneck Before You Grow
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One Exchange Product Pays 17x More Per Trade. MIAX Doesn't Own It Y...

We roasted Nike's Moon Shoe ad. What it teaches you about closing

We roasted Chanel's new campaign: bigger deals, no discounts
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