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Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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We roasted HubSpot's new ad. Here's the closing lesson inside

Oct 22, 2026

Karnell Grew Profit 92% a Year. Our Base Case From Here: About 10%

Picture a founder. (Made-up example, very common story.) 30 years building a company that makes snow...

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We roasted HubSpot's new ad. Here's the closing lesson inside
sales messaging yes chemistry roast
We roasted Nike's Moon Shoe ad. What it teaches you about closing
sales messaging yes chemistry roast
We roasted Chanel's new campaign: bigger deals, no discounts
sales messaging yes chemistry roast
Karnell Grew Profit 92% a Year. Our Base Case From Here: About 10%
investing investing show serial acquirers
Scaling a Business: Find the Bottleneck Before You Grow
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We roasted Nike's Moon Shoe ad. What it teaches you about closing

We roasted Chanel's new campaign: bigger deals, no discounts
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