The 8 Steps of the Repeatable Sale
The exact sequence we run on every sales call. In order. No skipping. Chew on it before your next call, don't file it away.
Step 1
Visualize
Visualize what they're saying. Mirror their last few words. Pace their energy. Lead once you're paced. Don't move to Step 2 until trust is real.
Step 2
Frustration
"What's the frustration? What have you already tried?"
Step 3
Importance
"How important is this in the context of everything else going on?"
Step 4
Cost of Inaction
"What happens if you do nothing?" Let them answer. Silence does the work here.
Step 5
Deliverables
"What do you want to achieve? Talk to me about deliverables for the next 10 days."
Step 6
Investment
Time. People. Money. In that order. Never lead with price.
Step 7
Starting Date
"To which starting date are we committing?"
Step 8
Statement of Work
Sent before the next meeting. Ready to sign. Not a draft.
Skip a step and the deal stalls. Run them in order and the close feels obvious.
Want to see where this breaks in your own pipeline?