The 8 Steps of the Repeatable Sale

The exact sequence we run on every sales call. In order. No skipping. Chew on it before your next call, don't file it away.

Step 1

Visualize

Visualize what they're saying. Mirror their last few words. Pace their energy. Lead once you're paced. Don't move to Step 2 until trust is real.

Step 2

Frustration

"What's the frustration? What have you already tried?"

Step 3

Importance

"How important is this in the context of everything else going on?"

Step 4

Cost of Inaction

"What happens if you do nothing?" Let them answer. Silence does the work here.

Step 5

Deliverables

"What do you want to achieve? Talk to me about deliverables for the next 10 days."

Step 6

Investment

Time. People. Money. In that order. Never lead with price.

Step 7

Starting Date

"To which starting date are we committing?"

Step 8

Statement of Work

Sent before the next meeting. Ready to sign. Not a draft.

Skip a step and the deal stalls. Run them in order and the close feels obvious.

Want to see where this breaks in your own pipeline?