B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
Close Bigger B2B Deals: Sell the Outcome, Not the Hours
Nov 01, 2026
The sales job is posted. Maybe it went live this week 🐯
The plan feels right. A salesperson takes t...
Buyers are slower right now. More people in the room, more scrutiny, more "let me get back to you." ...
The proposal you spent a weekend on gets summarized by a buyer's assistant before anyone reads it 🐬 ...
You said "I'll send the recap by Friday."
Friday came. The recap didn't. Nobody called you on it.. ...
Nike started with one shoe.
Not a clothing line. Not athlete deals. One shoe, the Nike Cortez, sold...
It's the end of the quarter. You open the forecast.
And there they are again... the same deals that...
A B2B sales strategy starts from the number, not the activity. Divide your revenue goal by your aver...
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