B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
We roasted HubSpot's new ad. Here's the closing lesson inside
Oct 22, 2026
You walked away from that call feeling good.
The buyer was engaged. You knew your product cold. You...
How does the OODA loop apply to B2B sales?
The OODA loop (Observe, Orient, Decide, Act) comes from f...
You are looking at Netflix in your portfolio, or on your watchlist, wondering if $67 is the bottom o...
Source: Turtles All the Way Down — Grinder & DeLozier (1987). Applied to the 8 Steps of the Repeatab...
Source: Flow in Sports — Susan Jackson & Mihaly Csikszentmihalyi (1999). Applied to the 8 Steps of t...
Source: The Inner Game of Tennis — W. Timothy Gallwey (1974). Applied to the 8 Steps of the Repeatab...
Source: Peak Performance — Stulberg & Magness (2017). Applied to the 8 Steps of the Repeatable Sale....
Source: The Power of Full Engagement — Jim Loehr & Tony Schwartz (2003). Applied to the 8 Steps of t...
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