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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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B2B Offer Strategy: Four Offers So Deals Stop Dying on Price

Josh Waitzkin Won Two World Championships by Doing What Every Sales Rep Avoids

Source: The Art of Learning — Josh Waitzkin (2007). Applied to the 8 Steps of the Repeatable Sale.

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Your Technique Is Fine. Your Automatic Wiring Is the Problem.

Source: Sporting Excellence — Ted Garratt (1998). Applied to the 8 Steps of the Repeatable Sale.

Ke...

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Your Best Sales Calls Feel Effortless. That's Not an Accident.

Source: Flow — Mihaly Csikszentmihalyi (1990). Applied to the 8 Steps of the Repeatable Sale.

Here ...

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The Buyer Can Tell You Need This Deal. Here Is Why, and the Fix.

Source: Coaching with NLP — O'Connor & Lages (2004). Applied to the 8 Steps of the Repeatable Sale.

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The Deal Was Already There

If you sell B2B and you've ever walked out of a "no" convinced the buyer actually wanted to say yes,...

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AI vs Human in Sales: The 75% Stat That Flipped (and Where Deals Are Actually Won)

Three years ago, Gartner published a finding: 75% of B2B buyers prefer a rep-free experience.

This ...

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High-Performance Habits That Double Revenue

The One Shift That Separates Scaling CEOs From Stuck Founders


Most founders I talk to are working...

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Manufacturing Safety: Why Big Deals Stall on Fear, Not Price

Part 3 of a 3-part series. Part 1 covered why trust moves faster than logic. Part 2 covered who actu...

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