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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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How Do I Hire My First Salesperson as a Founder?

Sales Team Burnout: Give Reps a Friday Score, Not a Report

Your reps worked all week. Calls, follow-ups, a proposal or two. Friday evening comes, and nobody ca...

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Sales Team Leadership: Stop Closing Your Reps' Deals for Them

Your new rep has a deal stuck at the proposal. So they come to you. You jump on the call, you rewrit...

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Two Brains and Six Arms

You want your evenings back. You want a sales team that sells without you in every call.

So every ne...

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Founder Decision Making: 3 Numbers to Decide Fast Without Data

A deal goes quiet. A new hire asks what to do next. A buyer wants a discount by Friday. And you have...

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Raise Prices Without Losing Clients: The 24-Month Question

You want bigger deals at the price you want. You know your price is too low. You also know what happ...

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GTD Before AI: Get Organized, Then Get Six Pairs of Hands

I brought my 8-year-old son to soccer practice.

A field full of kids. One ball. And every single ki...

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Selected Articles


Close Bigger B2B Deals: Sell the Outcome, Not the Hours

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Grow Sales Faster: Why Teams That Test Early Get Lucky

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