B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
We roasted HubSpot's new ad. Here's the closing lesson inside
Oct 22, 2026
Source: Performing Under Pressure — Weisinger & Pawliw-Fry (2015). Applied to the 8 Steps of the Rep...
Source: The Art of Learning — Josh Waitzkin (2007). Applied to the 8 Steps of the Repeatable Sale.
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Source: Sporting Excellence — Ted Garratt (1998). Applied to the 8 Steps of the Repeatable Sale.
Ke...
Source: Flow — Mihaly Csikszentmihalyi (1990). Applied to the 8 Steps of the Repeatable Sale.
Here ...
Source: Coaching with NLP — O'Connor & Lages (2004). Applied to the 8 Steps of the Repeatable Sale.
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If you sell B2B and you've ever walked out of a "no" convinced the buyer actually wanted to say yes,...
Three years ago, Gartner published a finding: 75% of B2B buyers prefer a rep-free experience.
This ...
The One Shift That Separates Scaling CEOs From Stuck Founders
Most founders I talk to are working...
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