Articles by Strategy Sprints

Robust Theme

YES I want your weekly tools and insights fresh from the oven

Why I switched from Mailchimp to Kajabi to send my emails

Full disclosure: I spent 12k on a program to implement advanced email funnels. First-year zero results. Second-year 215k in revenue.

I spend more time on emails than any other part of my business for two reasons: first- emails are the most fun for me, and second- it’s where the money gets made.

In a recent interview Jerry Seinfeld was asked "Where do you like to work most?" and he didn't answer a particular venue in Vegas or Los Angeles, he said "Between my ears". He works in his head, trying to reach another head. The venues are then, later the testing of the work. Work, Test, Improve. That is Jerry's cycle. And the cycle of every venture.

Emails are my numero uno favorite part of running my business for a lot of reasons. It’s where I get to show up as...

Continue Reading...

Relationships with key referral partners, Eagan Heath and Simon Severino LIVE | STRATEGY SPRINTS 210

In this episode, Simon welcomes Eagan Heath, the founder of Get Found Madison. Get Found Madison is a company that helps businesses attract new customers online through SEO, paid search, paid social, email marketing and WordPress websites. He is also the founder of Caravan Digital, which provides growth marketing plan for ecommerce store owners, such as Google Ads, Facebook Ads, Instagram Ads, and Klaviyo automated email marketing. Let us listen to Eagan’s sharing on relationships with key referral partners.

3 Valuable Insights:

  • Identify who's already serving the clients
  • Bring value to referral partner into their audience
  • Outsource business and bring...
Continue Reading...

Relationships with key referral partners, Eagan Heath and Simon Severino LIVE | STRATEGY SPRINTS 210

In this episode, Simon welcomes Eagan Heath, the founder of Get Found Madison. Get Found Madison is a company that helps businesses attract new customers online through SEO, paid search, paid social, email marketing and WordPress websites. He is also the founder of Caravan Digital, which provides growth marketing plan for ecommerce store owners, such as Google Ads, Facebook Ads, Instagram Ads, and Klaviyo automated email marketing. Let us listen to Eagan’s sharing on relationships with key referral partners.

3 Valuable Insights:

  • Identify who's already serving the clients
  • Bring value to referral partner into their audience
  • Outsource business and bring...
Continue Reading...

Credible "Go To Market" Strategy | David Weaver and Simon Severino | STRATEGY SPRINTS 164

In this episode, Simon welcomes David Weaver, the partner and chief investment officer of City Side Ventures. He is a highly accomplished business executive, results-driven leader and innovative problem solver with entrepreneurial spirit and sense of urgency. He has over 35 years diversified management experience, which includes global profit and loss responsibility (Johnson & Johnson), turning around troubled business operations (Warner-Lambert), directed major market shift for clients to achieve new growth. He is also an expert at building management teams, setting and exceeding milestones. In addition, he has helped raise private (angel), venture (VC) and public (IPO) capital of over $35 million. Let’s listen to David’s sharing on credible go to market strategy.

Continue Reading...

Mission, Vision, Values, David Henzel and Simon Severino LIVE | STRATEGY SPRINTS 196

In this episode, Simon welcomes -David Henzel. David is the chief executive officer of UpCoach, which is an online coaching platform that allows coacher to scale their coaching online with the platform built for group coaching. It also enables coacher to create structured group coaching programs, monitor key client metrics, behavior changes, and communicate with all their clients in one focused online group coaching platform. David also has a small portfolio of companies including LTVplus, (Outsourcing for e-commerce & saas), TaskDrive (Sales Development), Shortlist.io (Digital Marketing Agency), and his passion project Managing Happiness (Peak Performance Group Coaching for entrepreneurs). Let’s listen to David’s sharing on Mission, Vision and Values.

Continue Reading...

Branding is Your Defensive Moat | Darren Moffatt and Simon Severino | STRATEGY SPRINTS 165

In this episode, Simon welcomes Darren Moffatt, the director of SEO Services and Digital Strategy of WebBuzz. Darren Moffatt is an award-winning businessperson, public speaker and podcast host who is passionate about entrepreneurialism. He is a recognized leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. Since 2014 Darren has been Director of Digital Strategy & Content at 5-star digital marketing agency Webbuzz-The Growth Marketing Agency, which is a company that helps businesses acquire new customers and increase sales via the online channel. His contribution was recently recognized by the Australian Government. Darren was invited to be filmed as the digital marketing expert as part of...

Continue Reading...

The Core Value Equation, Darius Mirshahzadeh and Simon Severino LIVE | STRATEGY SPRINTS 209

In this episode, Simon welcomes Darius Mirshahzadeh, the best-selling author, host of the greatness machine and serial entrepreneur. His book The Core Value Equation shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results. Core values also create an “invisible manager” that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like-minded individuals. Listen to Darius’s sharing on the Core Value Equation.

Continue Reading...

Women in Finance Power with Joy Schoffler - Simon Severino | STRATEGY SPRINTS 156

In this episode, Simon and Joy, the partner at Ascendant Industries, will talk about her tips for CEOs to overcome the chaotic times during the pandemic through M&A and solid mindset. Joy Schoffler is the partner at Ascendant Industries, a private equity company specializing in industrials, defense, manufacturing, business advisory, and digital companies. Join and listen how expert in private equity field advises about your company’s growth during COVID-19.

Three valuable insights:

  • During recession, you can potentially grow and expand your business through M&A.
  • For CEOs and leaders, having a support network and people with relevant experiences are critically...
Continue Reading...

Stories That Sell with Jamie Jensen - Simon Severino | STRATEGY SPRINTS 149

In this episode, Simon and Jamie, a writer and business strategist, will discuss about storytelling. After graduating with a degree in screenwriting from NYU, Jamie Jensen has acquired plentiful hands-on experiences in storytelling. Join and listen to the podcast to learn how to increase your sales through the power of effective storytelling.

Three valuable insights:

  • Putting your own writing / content creation first or your own content creation first, you're then forced to figure out how to jam the rest of everything that needs to get done quickly and you can be more growth-focused.
  • The long-term impact of putting your energy into something that is not immediately revenue generating...
Continue Reading...

Mentoring Add Value with Grace Belangia - Simon Severino | STRATEGY SPRINTS 148

In this episode, Simon and Grace, the co-founder of Clubhou.se, will introduce ESO and its resources, and will discuss about mentoring, and effects of creating a diverse team. Grace Belangia founded Clubhou.se, an innovation center that helps new startups and entrepreneurs with plentiful resources, courses, and bootcamps, in 2012. In 2018, she co-founded MakeStartups, and is now launching pilot programs to connect capital partners and ecosystem builders across the US to help with the startups. Join and listen this episode to learn how to make your business and the cities more powerful and vibrant.

Three valuable insights:

  • Partnering with entrepreneur support organizations can help...
Continue Reading...

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.