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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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Best B2B Sales Books: A 3x Bootstrapped Founder's Picks for Taking Control

GTD Before AI: Get Organized, Then Get Six Pairs of Hands

I brought my 8-year-old son to soccer practice.

A field full of kids. One ball. And every single ki...

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Sales and Marketing Alignment: The Monday Meeting That Ends Blame

You want new sales hires who actually perform. You want marketing to send leads they can close. And ...

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When to Raise Prices: Get Proof First, Then Double, Then Market

You want bigger deals at the price you want. Not the same deal, discounted, after the fourth meeting...

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Prospecting Habit: Reach Out Daily Without Sounding Needy

You want a full pipeline. One that keeps filling while you build the company, and later, while your ...

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Sales Velocity: Why More Discovery Calls Won't Double Revenue

Picture it. The goal is to double revenue this year, so you push. Discovery calls go from two a day ...

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AI Marketing for B2B: Why Buyers Pay More to Feel Safe

Every AI tool you got pitched this year promises the same thing. Cheaper. Faster. Fewer people.

And...

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Stop Editing Your Videos: Claude Code Does It in 5 Steps

If you run the company, every hour on a video timeline is an hour you're not selling. 🐬

It's the sam...

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How to Raise Prices in B2B: The 5% Rule and the 80% Ready Page

How Do I Hire My First Salesperson as a Founder?

How Do I Hire My First Salesperson as a Founder?

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