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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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B2B Offer Strategy: Four Offers So Deals Stop Dying on Price

The Decision You Keep Avoiding

You built the company. You made every call for five years. Now the company cannot make a single call...

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The Best CRM Is the One You Never Bought

Here's a question I asked Andrea Hill at the start of our conversation:

"What's the most common sal...

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B2B Growth Strategies That Work (Mohan Muthoo)

Most founders think they have a lead problem. They don't.. they have a closing problem.

I talked to...

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We Sent Our Clients a Bad AI Email. It Built Our Best Sales Framework.

David Deutsch and I do a segment every week called "2 Takes From The Field." No script.. just what w...

b2b sales copywriting marketing sales READ MORE
You Don't Have an AI Problem. You Have a Map Problem.

Mike Muhlfelder and I do a segment every week called "2 Takes From The Field." No script.. just what...

ai in sales b2b sales sales pipeline sales training READ MORE
Deal Sparring Partner: The 8-Step Checklist

Deal Sparring Partner: The 8-Step Checklist

A Deal Sparring Partner stress-tests your deals before ...

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Your CRM Calls Them a Lead. Sales Calls Them a Contact. That's Why Your AI Is Guessing.

Right now, somewhere in your business, a decision is sitting on your desk.. You don't have every fac...

ai sales b2b sales business ontology sales pipeline sales strategy READ MORE
What the Best Marketing Book Never Tells You

The Marketing Book Nobody Reads (But Every Founder Should)


There's a book on my desk.

I keep say...

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Selected Articles


Shorten Your Sales Cycle: Fix the One Bottleneck First

Founder Overwhelm: Halve Your To-Do List Twice, Lose Nothing

Slow Sales? Don't Launch a $47 Offer.

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