B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
How to Sell to Procurement: Make Them Your Partner and Land Bigger Deals
Nov 08, 2026
Buyers are slower right now. More people in the room, more scrutiny, more "let me get back to you." ...
The proposal you spent a weekend on gets summarized by a buyer's assistant before anyone reads it 🐬 ...
You said "I'll send the recap by Friday."
Friday came. The recap didn't. Nobody called you on it.. ...
Nike started with one shoe.
Not a clothing line. Not athlete deals. One shoe, the Nike Cortez, sold...
It's the end of the quarter. You open the forecast.
And there they are again... the same deals that...
A B2B sales strategy starts from the number, not the activity. Divide your revenue goal by your aver...
You want more of your calls to close. You want your new reps to close like you do. And you've run hu...
By Simon Severino, founder of Strategy Sprints, where 2,400+ B2B founders have gone through our prog...
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