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80/20 Sales and Marketing with Perry Marshall

How does sales legend Perry start his day (instead of checking the phone)?
What exactly should we do differently in sales this year?

Join marketing legend, Perry Marshall, as we explore the most pressing issues in marketing and sales today.

 

Simon Severino and Perry Marshall

In the video:
01:25 Feed your creativity: Don’t start the day with the Death Scroll.
04:10 Do you have the mental space to be 10-15 years ahead of your industry?
04:48 How to make the hours of your day count with tasks that move the needle.

09:20 How to avoid losing $150,000 in 2 minutes.
16:51 Your Marketing DNA, and how to embrace it.
19:50 The core fundamental elements that make sales and marketing people tick.

22:30 Know the vectors to be 10-20x more...

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Steer clear of the rabbit hole (that leads nowhere)

 

Do you feel like you’re hopelessly lost in a rabbit hole? Like you’re constantly clawing your way out of quicksand? Not knowing which tasks to prioritize to move the needle? Unconsciously putting yourself in positions where there’s no way you can win?

 

Join Perry Marshall and me, as we address the most pressing issues about paving a way for success in sales, marketing, and business today.

 

Simon Severino and Perry Marshall

In the podcast:

01:25 Renaissance time — Feed your creativity: Don’t start the day with the Death Scroll.

04:10 Do you have the mental space to be 10-15 years ahead of your industry?

04:48 How to make the hours of your day count with tasks that move the needle.

09:20 The ubiquitous 80/20: Avoid losing $150,000 in 2...

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Why I switched from Mailchimp to Kajabi to send my emails

Full disclosure: I spent 12k on a program to implement advanced email funnels. First-year zero results. Second-year 215k in revenue.

I spend more time on emails than any other part of my business for two reasons: first- emails are the most fun for me, and second- it’s where the money gets made.

In a recent interview Jerry Seinfeld was asked "Where do you like to work most?" and he didn't answer a particular venue in Vegas or Los Angeles, he said "Between my ears". He works in his head, trying to reach another head. The venues are then, later the testing of the work. Work, Test, Improve. That is Jerry's cycle. And the cycle of every venture.

Emails are my numero uno favorite part of running my business for a lot of reasons. It’s where I get to show up as...

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Relationships with key referral partners, Eagan Heath and Simon Severino LIVE | STRATEGY SPRINTS 210

In this episode, Simon welcomes Eagan Heath, the founder of Get Found Madison. Get Found Madison is a company that helps businesses attract new customers online through SEO, paid search, paid social, email marketing and WordPress websites. He is also the founder of Caravan Digital, which provides growth marketing plan for ecommerce store owners, such as Google Ads, Facebook Ads, Instagram Ads, and Klaviyo automated email marketing. Let us listen to Eagan’s sharing on relationships with key referral partners.

3 Valuable Insights:

  • Identify who's already serving the clients
  • Bring value to referral partner into their audience
  • Outsource business and bring...
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Relationships with key referral partners, Eagan Heath and Simon Severino LIVE | STRATEGY SPRINTS 210

In this episode, Simon welcomes Eagan Heath, the founder of Get Found Madison. Get Found Madison is a company that helps businesses attract new customers online through SEO, paid search, paid social, email marketing and WordPress websites. He is also the founder of Caravan Digital, which provides growth marketing plan for ecommerce store owners, such as Google Ads, Facebook Ads, Instagram Ads, and Klaviyo automated email marketing. Let us listen to Eagan’s sharing on relationships with key referral partners.

3 Valuable Insights:

  • Identify who's already serving the clients
  • Bring value to referral partner into their audience
  • Outsource business and bring...
Continue Reading...

Credible "Go To Market" Strategy | David Weaver and Simon Severino | STRATEGY SPRINTS 164

In this episode, Simon welcomes David Weaver, the partner and chief investment officer of City Side Ventures. He is a highly accomplished business executive, results-driven leader and innovative problem solver with entrepreneurial spirit and sense of urgency. He has over 35 years diversified management experience, which includes global profit and loss responsibility (Johnson & Johnson), turning around troubled business operations (Warner-Lambert), directed major market shift for clients to achieve new growth. He is also an expert at building management teams, setting and exceeding milestones. In addition, he has helped raise private (angel), venture (VC) and public (IPO) capital of over $35 million. Let’s listen to David’s sharing on credible go to market strategy.

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Mission, Vision, Values, David Henzel and Simon Severino LIVE | STRATEGY SPRINTS 196

In this episode, Simon welcomes -David Henzel. David is the chief executive officer of UpCoach, which is an online coaching platform that allows coacher to scale their coaching online with the platform built for group coaching. It also enables coacher to create structured group coaching programs, monitor key client metrics, behavior changes, and communicate with all their clients in one focused online group coaching platform. David also has a small portfolio of companies including LTVplus, (Outsourcing for e-commerce & saas), TaskDrive (Sales Development), Shortlist.io (Digital Marketing Agency), and his passion project Managing Happiness (Peak Performance Group Coaching for entrepreneurs). Let’s listen to David’s sharing on Mission, Vision and Values.

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Branding is Your Defensive Moat | Darren Moffatt and Simon Severino | STRATEGY SPRINTS 165

In this episode, Simon welcomes Darren Moffatt, the director of SEO Services and Digital Strategy of WebBuzz. Darren Moffatt is an award-winning businessperson, public speaker and podcast host who is passionate about entrepreneurialism. He is a recognized leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. Since 2014 Darren has been Director of Digital Strategy & Content at 5-star digital marketing agency Webbuzz-The Growth Marketing Agency, which is a company that helps businesses acquire new customers and increase sales via the online channel. His contribution was recently recognized by the Australian Government. Darren was invited to be filmed as the digital marketing expert as part of...

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The Core Value Equation, Darius Mirshahzadeh and Simon Severino LIVE | STRATEGY SPRINTS 209

In this episode, Simon welcomes Darius Mirshahzadeh, the best-selling author, host of the greatness machine and serial entrepreneur. His book The Core Value Equation shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results. Core values also create an “invisible manager” that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like-minded individuals. Listen to Darius’s sharing on the Core Value Equation.

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Women in Finance Power with Joy Schoffler - Simon Severino | STRATEGY SPRINTS 156

In this episode, Simon and Joy, the partner at Ascendant Industries, will talk about her tips for CEOs to overcome the chaotic times during the pandemic through M&A and solid mindset. Joy Schoffler is the partner at Ascendant Industries, a private equity company specializing in industrials, defense, manufacturing, business advisory, and digital companies. Join and listen how expert in private equity field advises about your company’s growth during COVID-19.

Three valuable insights:

  • During recession, you can potentially grow and expand your business through M&A.
  • For CEOs and leaders, having a support network and people with relevant experiences are critically...
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