10 Sales Theses
Jul 17, 2026
Every sales script assumes the call goes the way you planned it.
It never does. The buyer answers S...
You already know the answer before they finish the sentence.
Not because you are impatient. Because...
The reason you lost that deal had nothing to do with your pitch. It had nothing to do with your slid...
Your pipeline is not empty because of your offer.
It is not empty because of your market.
It is no...
You walked away from that call feeling good.
The buyer was engaged. You knew your product cold. You...
Your Q1 sales plan was obsolete before you finished writing it.
Not because you planned badly. Beca...
Source: Turtles All the Way Down ā Grinder & DeLozier (1987). Applied to the 8 Steps of the Repeatab...
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