You're closing deals all day. Meanwhile nobody finds the next buyers, nobody writes the first message, nobody follows up on the deal that went quiet last Tuesday.. and the proposal still waits for you at 10pm 🐯

The old answer is to grind harder. One more "just checking in". That's exactly how a good seller starts to sound needy.

The better answer: hand the boring work to agents and keep the part that wins deals. You show up prepared. You lead the conversation. You ask for the starting date.

Below are the 5 agents we build in the Jetpack Workshop. One job each, switched on in a set order. Every one comes with a prompt you can paste into Claude today, so Agent 1 can brief your very next call 🐬

First: two brains, then the agents

An agent is only as good as what it can read. So first, know where your two brains live:

• Personal brain: "what matters?" Call notes and your thinking. Ours: Granola records every call, Obsidian remembers, Things 3 holds the next actions.
• Team brain: "what's the status?" Deals, clients, files. Ours: Notion and Google Drive.

Claude does the work. LinkedIn, email and your calendar are the arms. Arms come and go, the brains stay. AI on a messy company just makes the mess faster 🌴

How to design any agent: 5 questions

1. Data: what does it need to read?
2. Does: what does it do with it?
3. Output: what lands in front of you?
4. How often: when does it run?
5. Smarter: how does it learn from your feedback?

Agent 1: Preps every call

You walk into the call with one page in front of you. You know who's on the other side, and you lead from the first minute.

• Data: your calendar and the web.
• Does: finds today's external calls, researches each person and company, writes a brief built on the 8 Steps of the Repeatable Sale (frustration, importance, cost of inaction, starting date).
• Output: one page per call.
• How often: every weekday morning.
• Smarter: after each call, add one line: "the brief missed X". The agent reads those notes before the next brief.

Paste this into Claude (with your calendar connected and web search on). Change the 3 brackets:

You are my call-prep agent. One job: before each external sales call, give me a one-page brief so I walk in knowing who is on the other side and I lead the conversation from the first minute.

1. FIND THE CALLS
Look at my calendar for [today]. Pick every event with at least one attendee outside my company domain [mycompany.com]. Read the event description: booking forms often hold the answers they gave when they booked.

2. RESEARCH
For each external attendee, search the web and read the actual pages: their LinkedIn headline, the company website (home, about, pricing), news from the last 90 days, and open job postings. Note whether they are hiring salespeople right now.

3. WRITE THE BRIEF (max one page per call)
WHO: name, role, company, one line on their background.
THEIR BUSINESS: what they sell, to whom, team size, any revenue or funding signal. Name the source, or write "not found".
WHAT THEY TOLD US: their booking answers, word for word.
RIGHT NOW: 1 to 3 things happening at the company in the last 90 days, each with the link.
LIKELY FRUSTRATION: your best guess at what is not working for them. Mark it as a guess.
MY 3 QUESTIONS, in this order, worded for this person:
1. Frustration: "What's the frustration? What have you already tried?"
2. Importance: "How important is this in the context of everything else going on?"
3. Cost of inaction: "What happens if you do nothing?"
STARTING DATE TO AIM FOR: one concrete date to propose at the end of the call.
WATCH OUT: one risk (not the decision maker, no budget signal, a competitor already in).

RULES
Never invent a fact. If you cannot verify it, write "not found".
No small-talk suggestions. I must be able to read it in 60 seconds.

4. DELIVER
[Email it to me / save it in my notes under "Call briefs"], one brief per call, titled "Brief: <name>, <time>".

Start by typing "brief my calls today" each morning. Once it works, schedule it for 07:30.

Agent 2: Writes the Statement of Work in their words

The buyer reads their own words back, so the SOW feels like their plan, not your pitch 🐬

And it keeps the right order. No SOW goes out before the buyer has named what doing nothing costs and agreed on a starting date. That's where pricing power comes from.

• Data: the call transcript (Granola, Zoom, any recorder), your SOW template, your offers and prices.
• Does: pulls out, in the buyer's exact words, their frustration, why it matters now, what doing nothing costs them, the deliverables they want, the investment, the starting date.
• Output: a SOW draft in a Google Doc within 30 minutes of the call. If the call never got to the cost of inaction or a starting date, it tells you what to ask next instead.
• How often: after every sales call.
• Smarter: tracks which SOWs got signed, and which step was missing in the ones that didn't.

Here is my call transcript: [paste]. Extract, using the buyer's exact words: (1) their frustration, (2) why it matters now, (3) what happens if they do nothing, (4) the deliverables they want, (5) the investment discussed, (6) the starting date. Then fill my SOW template: [paste]. If (3) or (6) is missing, don't write the SOW: tell me what to ask on the next call.

Agent 3: Keeps conversations going

No deal goes stale because you were busy closing another one. And no "just checking in" either.

• Data: every open conversation, with the date of the last message and who sent it.
• Does: finds every conversation where the other person has been waiting 4+ days, or where a deal has no dated next step. Drafts a follow-up that picks up their own last words.
• Output: each morning, "3 follow-ups ready to send", with the reason for each.
• How often: every weekday morning.
• Smarter: notes which follow-ups got a reply and leans on that pattern.

Go through my open conversations [in Gmail / my CRM]. List every one where the other person hasn't heard from me in 4+ days, or where the deal has no dated next step. For the top 3, draft a short follow-up that picks up something they actually said last time and asks for one concrete next step. Draft only, don't send.

Agent 4: Starts conversations

The first message sounds like you, because it's built from your own messages that got replies. No canned opener that leaves a bad taste.

• Data: the people from Agent 5, plus five messages you sent that got a reply.
• Does: writes a first message for each person: one real observation about them, one question they'd enjoy answering. No pitch.
• Output: drafts waiting for your yes. Nothing sends without it.
• How often: daily, right after Agent 5.
• Smarter: tracks the reply rate per message version. Under 2%: kill it and test two new ones. Over 4%: use it more.

Here are 5 messages I sent that got replies: [paste]. Write a first LinkedIn message to each person on this list, in my voice, under 300 characters. Open with one real, checkable observation about them or their company (say where you saw it). End with one question they would enjoy answering. No pitch, no link, no "hope you're well".

Agent 5: Finds your buyers

Founders who are hiring salespeople right now have already decided to grow sales. They're the warmest cold list there is 🐯

• Data: your ideal client in 5 lines (who, size, industry, region, trigger), your exclusion list, job postings.
• Does: finds companies that fit and posted a sales job in the last 30 to 90 days, finds the founder, drops anyone on the exclusion list.
• Output: 10 names a day: company, founder, LinkedIn URL, the job posting link, one line on why they fit.
• How often: weekday mornings.
• Smarter: you mark each name fit or no fit. Once a week it rewrites its own filter from your marks.

Find 10 [industry] companies in [region] with [size] that posted a sales job (SDR, AE, sales manager, head of sales) in the last 60 days. For each: company, founder or CEO name, their LinkedIn URL, the job posting link, one line on why they fit. Skip anyone matching: [exclusion list]. Never guess a URL: if you can't find it, write "not found".

Switch them on in this order

1. Preps every call (today)
2. Writes the SOW (after your next sales call)
3. Keeps conversations going
4. Starts conversations
5. Finds your buyers

One rule for the first weeks: agents 3 and 4 only draft. You press send.

You didn't start a company to type follow-ups at 10pm. The agents do the boring work. You lead the conversation. That's control, and it buys you the evenings back. That's a Sprintlife 🌴

Get the 8 Steps these prompts are built on, the tools, and a community that runs them every week. Start your 7-day free trial of the Sprint Club: https://www.strategysprints.com

Ready to accelerate now? Book a Discovery Call: https://calendly.com/strategysprint/discovery-call

Happy hunting.

Simon & The Sprinters 🐬⚡️🐆