You want your videos to bring you leads. You've got one afternoon a week to record. And most weeks the hardest part isn't the recording.. it's deciding what to record. 🐬

So you guess. You pick a topic that feels important to you, record it, upload it, and wait. A few views. Maybe two comments, from people who already know you.

There's a faster way to pick. It takes one number you can see on any YouTube video.

The test: did the video beat its own channel?

A channel's subscribers are its fans. They watch because they know the creator.

Now look for a video that got more views than its channel has subscribers. A channel with 1,000 subscribers and a video with 3,000 views. Fans alone can't explain that. Strangers watched it. 🐯

When strangers watch, the topic pulled them in, not the creator. That's the topic you want, because strangers are exactly who your videos need to reach.

We call those topics explosive content.

Skip the fake winners

Some videos beat their channel for the wrong reasons, and they make a stale topic smell fresh. Three filters keep the list honest:

• No Shorts. Short clips get pushed to huge feeds and inflate the ratio. Look at videos of 3 minutes or more.
• No tiny channels. A channel with 40 subscribers and 400 views is noise. We start at 500 subscribers and 2,000 views.
• No paid ads. A video with a big view count and almost no likes was most likely pushed with an ad budget. We drop anything under 3 likes per 1,000 views.

What we found in October 2026

We ran the test on 25 keywords we want to be found for. Each one is a phrase a B2B founder might type into YouTube. 22 of the 25 had at least one video that beat its channel.

The top 10:

The bitter surprise was on our side

Three of our own favourite phrases failed the test completely: cost of inaction, being needy in sales, and discounting. Not one video on those topics beat its channel.

Those words are how we explain our method. Not a sweet result for us. 🌴

But it makes sense. A founder doesn't wake up and search "cost of inaction." They search for what they want: more leads, cold email that gets replies, a full pipeline, a closed deal.

So here's the rule we now follow:

• Their words go in the title. Leads, cold email, pipeline, closing.
• Our method goes inside the video. Once they're watching, we show them how to lead the sales conversation instead of chasing it. That's where cost of inaction lives.

How to run it on your own topics

1. Write down 20 to 25 phrases your ideal client types when they want what you sell.
2. Search each one on YouTube. Sort by relevance, then by view count.
3. For every result, compare views with the channel's subscribers.
4. Keep the best honest outlier per phrase (filters above).
5. Record the top one this week. After 30 days, compare its views with your usual. ✅ if it beat them, ❌ if not.

Doing that by hand for 25 phrases takes a while. So we turned it into a free Claude Code skill that does the searching, the filters and the ranking for you, and drafts a script for each topic: github.com/SimonTheSalesBooster/explosive-content. 🐬

Get the guide

The 2-page Explosive Content Guide has the test on page 1 and our full October top 10 on page 2, with the proof video for each. Free.

Get the Explosive Content Guide

Pick one topic, record it, and picture the comments filling up with names you don't know. 🐯

Want our tools, AI skills and a community of founders who sell like you do? Join the Sprint Club, 7 days free: https://www.strategysprints.com

Ready to accelerate now? Book a Discovery Call: https://calendly.com/strategysprint/discovery-call

Happy hunting.

Simon & The Sprinters 🐬⚡️🐆