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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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ROI of AI in B2B Sales: What 5 CEO Dinners Found

Oct 15, 2026

AI Marketing for B2B: Why Buyers Pay More to Feel Safe

Every AI tool you got pitched this year promises the same thing. Cheaper. Faster. Fewer people.

And...

ai marketing b2b sales pricing power sales show READ MORE
Slow Sales? Don't Launch a $47 Offer.

639 strangers or 3 owners. The faster path to more revenue is the premium offer you already have.

S...

offers pricing power sales show READ MORE
Allowing Success: What Roger Federer Told an NFL Team About Winning for 20 Years

Allowing Success

What Roger Federer told an NFL team about winning for 20 years

You already know t...

habits mindset sales show READ MORE
How Business Owners Used Claude Code to Accelerate Sales

Four business owners. Four different industries. None of them coders.

Each one opened Claude Code, ...

ai tools business owners case study claude code sales show READ MORE
The Refinery: One Recording, 8 Pieces of Content

Content does not need more of your time. It needs less of your writing.

You post for two weeks stra...

ai prompts content marketing founders sales show READ MORE
Manufacturing Safety: Why Big Deals Stall on Fear, Not Price

Part 3 of a 3-part series. Part 1 covered why trust moves faster than logic. Part 2 covered who actu...

8 steps buyer psychology closing sales show READ MORE
Who Actually Steers the Money? Why Committees Kill Big Deals (and How to Get the Yes First)

How do you close a big deal when a committee has to approve it?

Keep control of the yes: find the on...

b2b closing control sales sales show READ MORE

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5 AI Sales Agents That Work While You Close (Copy-Paste Prompts)

YouTube Video Ideas for B2B Founders: Record What Strangers Already...
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