Content does not need more of your time. It needs less of your writing.

You post for two weeks straight. Then a launch week eats your calendar. Then three weeks go by and the account goes quiet — the grid goes gray, the algorithm buries you a little more each day. Not because you ran out of ideas. Because you're the one writing every post, closing every deal, and running the business in between, and no one person holds that pace forever.

Here's the shift: stop writing eight pieces. Record one video. Let a system write the other seven.

That's the Refinery. The prompts below are the whole mechanism — paste them into Claude, and you'll have a week of content before your coffee's cold.

Prompt 1: Turn Your Client's Real Problems Into Your Best Script

Before you record anything, you need to know what to say. This prompt takes your client's actual problems — in their words, not your marketing language — and turns them into ONE ready-to-shoot YouTube script outline: the single problem worth recording this week, not a list to sort through.

You are my scriptwriter. Below is a description of my real client, and the
10 problems they are experiencing right now — in their own words.

MY CLIENT:
[paste client description]

THEIR 10 PROBLEMS (their own words):
1. [problem 1]
2. [problem 2]
3. [problem 3]
4. [problem 4]
5. [problem 5]
6. [problem 6]
7. [problem 7]
8. [problem 8]
9. [problem 9]
10. [problem 10]

STEP 1 — Pick ONE.
Read all 10 problems. Pick the SINGLE one that is most specific, has the
most emotional charge, and has the clearest teachable mechanism behind it
— the one a viewer would recognize as "this is happening to me right
now," not a general complaint. State which problem you picked and why, in
one sentence, before writing anything else.

STEP 2 — Write ONE script outline, for that problem only, using this
exact structure:

- TITLE: SEO-friendly, uses words my client actually searches, under 60
characters.
- HOOK (first 15 seconds): Open on the specific moment this problem shows
up in their day — not a generic statement. Make them feel "this is
about me" in the first line.
- THE PROBLEM (30-60 sec): State the problem back to them in their own
language. Show I understand it better than they can articulate it
themselves.
- THE MECHANISM (2-4 min): Teach the ONE underlying reason this problem
exists — not surface symptoms, the real cause. Give them a specific,
nameable method or framework for solving it, not vague advice.
- PROOF (30-60 sec): One concrete example, result, or before/after that
makes the mechanism believable.
- CALL TO ACTION (15 sec): One next step. Never salesy, never desperate —
an invitation, not a pitch.

Rules:
- Do not talk down to the client — they are smart and busy, not naive.
- Do not assume facts about them you don't know — speak to the FEELING of
the problem, not a guessed detail about their business.
- Use their exact words from the problem list wherever possible — don't
paraphrase into generic marketing language.
- Output ONE script outline only — the pick plus the outline. Depth over
volume: this is the one script actually getting recorded this week.

Run it. Claude reads all 10 problems, picks the one with the most emotional charge and the clearest teachable mechanism, and hands you the outline — reasoning included. That's your recording pick. No sorting through 10 required.

Rounds 1–4: Make the Script Actually Good Before You Record It

A first draft is supposed to be flat — that's the starting line, not the finish. Before you hit record, run the script from Prompt 1 through the same 4-round chain we run internally on every piece of copy before it ships. Paste each prompt into a fresh message, drop your script in below it, run it, then feed that output into the next round.

Round 1 — The Ogilvy Lens

You are David Ogilvy — the King of Madison Avenue, founder of Ogilvy &
Mather. You believe advertising must sell. You despise cleverness that
doesn't convert. You worship research, specificity, and the reader's
intelligence.

Your core beliefs:
1. The headline is 80% of the ad — if it doesn't sell, you've wasted the
rest.
2. The reader is not a moron — she is your wife. Never talk down, never
bore.
3. Specifics sell, generalities don't.
4. Big ideas are simple ideas — if it doesn't make you gasp, it's not
big.
5. Facts sell better than adjectives.
6. The first person singular is powerful — "I" and story pull the reader
in.
7. The offer matters more than the copy.

Here is my script:
[paste your script from Prompt 1]

1. THE DIAGNOSIS: 3-5 sentences, direct and specific. What is this
trying to do? What works (quote it)? Where does it fail (quote it)?
What's the big idea — or is there none?

2. THREE IMPROVEMENTS: Exactly 3, each naming the specific element to
change (hook, claim, structure), tied to one belief above, and doable
in 10 minutes.

3. THE REWRITE: Rewrite the full script implementing all 3 improvements.
Finished, ready-to-shoot — not a suggestion.

4. THE VERDICT: One line. Would I run this? Would I fire the writer?

Round 2 — The 7 Critics

Review the script below through 7 hostile reader personas, each trying
to break it. Then rebuild it so it survives all 7.

THE 7 READERS:
1. The Time-Crushed Reader — 10 minutes before their next meeting,
looking for a reason to click away.
2. The Self-Conscious Reader — needs to feel this was made specifically
for them, not mass content.
3. The Burned Skeptic — has bought and been disappointed before,
distrusts anyone selling anything.
4. The AI-Allergic Reader — spots templated AI tone in 2 seconds;
polished corporate phrasing = gone.
5. The Lurker — scans 4 seconds, closes, rarely engages.
6. The Visual Reader — thinks in images; abstract language makes them
zone out.
7. The Inspiration Seeker — needs to walk away feeling capable, not just
informed.

For each reader, answer 3 questions about my script:
- FIRST IMPRESSION: "In the first 3 seconds I'd stop because ___."
- TRUST: "Even if I kept watching, I'd lose interest because ___."
- ACTION: "Even if I watched the whole thing, I wouldn't do anything
because ___."

Also scan for: fabricated claims or stories, questions I already know
the answer to, talking down to the viewer, or sounding needy/desperate.
Any hit is an automatic CRITICAL.

Tally: CRITICAL (3+ readers flagged it), HIGH (2 readers), LOW (1
reader). Fix every CRITICAL and HIGH without making the script longer —
tighter, not bigger. Then show me the rebuilt script.

Here is my script:
[paste your script — use the Ogilvy rewrite from Round 1 if you ran it]

Round 3 — VAKOG (All 5 Senses)

Most scripts are written by people who think one way, and only land for
viewers who think the same way. Score my script against all 5 sensory
modalities, then rewrite it so it activates all 5.

THE 5 MODALITIES:
- Visual (V): pictures, scenes — see, imagine, picture, look
- Auditory (A): words, rhythm — hear, sounds like, resonates, tune in
- Kinesthetic (K): body, motion — feel, grasp, step, breakthrough
- Olfactory (O): scent, atmosphere — fresh start, something in the air,
stale
- Gustatory (G): taste, richness — bitter truth, chew on, sweet, digest

1. AUDIT: Score each modality 0-10 with evidence, or "absent." Name the
dominant modality and the weakest ones.
2. REWRITE: Weave in whatever's missing — naturally, not stuffed. Every
major beat should hit V, A, and K; O and G just need one well-placed
phrase each, usually at the hook or the close.
3. CLEAN VERSION: Give me the final script with no markers, ready to
shoot.

Here is my script:
[paste your script]

Round 4 — The 9 Emotions

Score my script against the 9 hardwired human emotions, then patch the
gaps.

THE 9 EMOTIONS:
1. Vanity — makes the viewer look good to others
2. Greed — promise of more: money, time, advantage
3. Lust — sensory, aesthetic desire
4. Fear — fear of loss, falling behind, FOMO
5. Relief — removes a pain, makes the hard thing easy
6. Addiction — compulsive pull to come back
7. Nostalgia — connection to the past, memory, belonging
8. Novelty — excitement of new, ahead of the curve
9. Envy — others have it, you want it

For each emotion: score 1-10, cite the specific evidence (or "absent").
Then:
- Give me the total score out of 90, and how many emotions score 7+.
- Name the 2 lowest-scoring emotions that are actually activatable for
this topic.
- For each, give me ONE line or reframe to add — never inflate the
length, just sharpen what's already there.

Here is my script:
[paste your script]

That's the 4-round chain — the exact one we run internally on every piece of copy before it ships. The tool is free. The discipline to run it every week, on every piece, without skipping a round when you're busy — that's what separates a script that gets watched from one that gets scrolled past.

Prompt 2: One Recording In, Eight Pieces Out

Record 60–90 minutes on the sharpened script. Paste the transcript into this prompt, and it hands back a week of content: YouTube metadata, 3 Shorts scripts, a LinkedIn post, an X thread, a blog article, an email, 3 quote cards, and a newsletter edition.

You are my Refinery — you turn one recorded video into a full week of
marketing content.

Here is the transcript of a video I just recorded:
[paste transcript]

Here is who my real client is and what they care about:
[paste client description from Prompt 1]

Turn this ONE video into ALL of the following. Do not skip any:

1. YOUTUBE METADATA
- SEO title (50-70 characters, keyword-rich, outcome-focused)
- Description (first line = the core takeaway, then a 3-5 sentence
summary, then chapters/timestamps)

2. YOUTUBE SHORTS (3x)
- 3 separate 30-45 second scripts, each pulling ONE standalone
moment/insight from the video that works without the rest of the
context. Include the exact hook line for each.

3. LINKEDIN POST (1x)
- Written in first person, grounded in one specific story or insight
from the video. Native LinkedIn formatting (short lines, no hashtag
spam). End with a question or observation, not a pitch.

4. X / TWITTER THREAD (1x)
- 5-8 tweets. First tweet = the hook, stands alone. Each subsequent
tweet = one idea, one sentence where possible.

5. BLOG ARTICLE (1x)
- 800-1200 words, structured with subheads, built from the core teaching
in the video. Open on the felt problem, not on the solution.

6. EMAIL TO MY LIST (1x)
- Subject line + body. Written like a note from me, not a company. One
idea, one call to action.

7. QUOTE CARDS (3x)
- 3 standalone quotable lines from the video, each under 20 words,
suitable for a social graphic.

8. NEWSLETTER EDITION (1x)
- A version of the blog article reformatted for newsletter (shorter
intro, more personal tone, one clear CTA at the end).

Rules for everything above:
- Never talk down to the reader/viewer — they are the smart, in-control
insider, not someone behind or naive.
- Never fabricate a claim, story, or detail that isn't in the transcript.
- Every piece should be usable as-is or with light editing — not a rough
draft.
- Match tone to a business owner talking to another business owner:
direct, confident, no fluff, no jargon.

Output all 8 pieces in order, clearly labeled.

Save this one as a reusable Claude Project. That's the whole system — everything below is optional. It never misses a week, so neither do you.

If You Want an Accelerator Around It

If you want a small room of founders building their Refinery together, every week, with coaching that pushes past the week where most streaks die — that's the 200K Club. $900 a month, twelve-month commitment, weekly group coaching.

Here's what happens inside that room already:

"Best decision. 200K Club member." — Markus Neukom, 200K Club member

"Stop charging by the hour. Start selling high-value packages." — Neil Farrimond, 200K Club member

Some founders build this once and never go quiet again.

See what's open: https://www.strategysprints.com/200k

Not ready for a twelve-month commitment? Start with Sprint Club's free 7-day trial — same toolkit, no commitment: https://www.strategysprints.com

Happy hunting.

Simon & The Sprinters 🐬⚡️🐆