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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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Sales Velocity: Why More Discovery Calls Won't Double Revenue

AI Marketing for B2B: Why Buyers Pay More to Feel Safe

Every AI tool you got pitched this year promises the same thing. Cheaper. Faster. Fewer people.

And...

ai marketing b2b sales pricing power sales show READ MORE
Slow Sales? Don't Launch a $47 Offer.

639 strangers or 3 owners. The faster path to more revenue is the premium offer you already have.

S...

offers pricing power sales show READ MORE
Bigger Deals at the Price You Want: Let the Buyer Name the Cost First

If you still close most deals yourself, this one is for you.

You send the proposal. The buyer liked...

8 steps b2b sales pricing power sales sprintlife READ MORE
What This Team Learned From $11.7 Billion in Offers Sold

Bigger deals at the price you want start with the top rung of your ladder.

$178.

That's the median...

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Why a Brand Sprint Workshop Raises Your Sales Win Rate

The discount got approved before the call ever started. Not in the negotiation. Weeks earlier, the m...

8 steps of the repeatable sale brand sprint positioning pricing power win rate READ MORE
What Is a Brand Sprint? The Fix for Sales Calls That Turn Into Price Fights

Every sales call that turns into a price negotiation started earlier than the call.

It started the ...

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The Trade Menu: How to Negotiate Without Ever Discounting

How do you negotiate without discounting?

Hold the price and trade instead of giving. A discount tel...

negotiation pricing power sales acceleration READ MORE

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Selected Articles


8 Rowing Lessons for Founders Who Want to Double Revenue (the Last ...

Prospecting Habit: Reach Out Daily Without Sounding Needy

AI Marketing for B2B: Why Buyers Pay More to Feel Safe

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