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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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3 Discovery Call Questions That Feel Nosy (And Win the Deal)

Nov 11, 2026

Stop Discounting: Why "Difficult" Founders Win Bigger Deals

The call goes quiet for a second. Then comes the line: "Can you do a bit better on the price?"

The y...

pricing reclaim the trait sales show READ MORE
How to Close Deals Without Being Pushy: Ask 2 Direct Questions

The call went well. They nodded. They said "send me something."

You sent it the same evening. Then y...

closing reclaim the trait sales show READ MORE

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3 Discovery Call Questions That Feel Nosy (And Win the Deal)
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Stop Discounting: Why "Difficult" Founders Win Bigger Deals
pricing reclaim the trait sales show
How to Close Deals Without Being Pushy: Ask 2 Direct Questions
closing reclaim the trait sales show
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Selected Articles

Sales Process Testing: Change One Thing a Week, Not Ten

Stop Discounting: Why "Difficult" Founders Win Bigger Deals

How to Close Deals Without Being Pushy: Ask 2 Direct Questions
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