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What 7 Years of Weekly Group Coaching Taught Me About Training

8 steps group coaching sales training

Most training you've sat through wasn't built for you.

It was built for the trainer.

You can tell, because of what gets prioritized. Comprehensive content. Accurate theory. Every framework covered. That's how a teacher grades a training. It's not how you grade one.

You ask something simpler: is this teaching me something useful, and is it using as little of my time as possible? If you've ever sat through a corporate training checking the clock, that's the question you were actually asking, whether you said it out loud or not.

After 7 years of running weekly group coaching, here's what I've learned separates training that works from training that just gets delivered.

1. Problem-first, not theory-first. Bad training opens with definitions. Good training opens with your problem, solves it, then explains why it worked.

2. Prove it fast. Bad training promises it'll help. Good training helps, in the first five minutes.

3. Collaborative, not adversarial. Bad training says: you're doing it wrong. Good training says: this is costing us both, let's fix it.

4. Say the doubt out loud first. You're already thinking "this won't survive my manager." Good training says it before you do, and answers it.

5. Pre-empt the failure. One bad first try kills motivation faster than any theory can save it. Pre-mortem it before you leave the room.

6. Serial, not parallel. Bad training: all the problems, then all the solutions. Good training: one problem, one fix, one rollout. Repeat.

7. Serial follow-up. Bad training piles on three changes and checks back in two weeks. Good training does one change a week, follows it through, then adds the next.

The short version: trainer-centered training optimizes for covering the material. Training that works optimizes for whether you can do something differently on Monday.

My own filter, every time I design a session: not "what do I need to teach," but "what problem does this person need to get better at solving."

That's the same design behind the 8 Steps of the Repeatable Sale, and it's the whole design of my weekly small-group coaching too. Problem-first. Serial, not parallel. One thing at a time, followed all the way through. Just run live, every week, with a small group instead of an audience.

I've watched it happen the same way almost every week for seven years: someone names the thing they've been avoiding, the room goes quiet for a second, and by the end of the hour they've got a plan instead of a knot in their stomach.

A few seats are opening up soon.

This isn't something you apply for. It's something you decide, right now.

It's for business owners who want their time and their sales back.

Who are ready to give the business one real hour a day, every day, from now to the end of the year.

Who are done operating and ready to architect: find the levers, pull them on purpose.

The alternative is another year exactly like this one.

If that's you, here's where to start:

Get your hour back

Ready to accelerate now? Book a Discovery Call: https://calendly.com/strategysprint/discovery-call

Happy hunting. Simon & The Sprinters 🐬⚡️🐆

Lead your next deal, first call to signature. 🌴

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