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B2B Sales Insights for Founders

Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.

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How to Stop Giving the Price Too Early in B2B Sales

Nov 11, 2026

Stop Discounting in B2B: How to Answer "Why Not Your Competitor?"

The pitch went well. The buyer nodded. Then came the question that kills the deal, or kills the pric...

ideal client positioning stop discounting b2b strategy sprints book READ MORE

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Stop Discounting in B2B: How to Answer "Why Not Your Competitor?"
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