B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
How to Sell to Procurement: Make Them Your Partner and Land Bigger Deals
Nov 08, 2026
The call went well. They nodded, they asked smart questions, they said they'd loop in their partner....
Your best rep just asked you to join the call. Again. The prospect is big, the rep is nervous, and y...
It's 10pm. You just finished client work. The proposal for the big one, the deal that could change y...
Your prospect has three tabs open. Yours, and two others that look almost exactly like yours.
Same p...
You know you need more leads. You also know where the time for marketing would come from: your eveni...
Three meetings. A proposal. Then silence, and the thread goes stale.
Or the deal comes back half the...
Your reps worked all week. Calls, follow-ups, a proposal or two. Friday evening comes, and nobody ca...
Your new rep has a deal stuck at the proposal. So they come to you. You jump on the call, you rewrit...
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