B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
ROI of AI in B2B Sales: What 5 CEO Dinners Found
Oct 15, 2026
Source: Turtles All the Way Down — Grinder & DeLozier (1987). Applied to the 8 Steps of the Repeatab...
Source: Flow in Sports — Susan Jackson & Mihaly Csikszentmihalyi (1999). Applied to the 8 Steps of t...
Source: The Inner Game of Tennis — W. Timothy Gallwey (1974). Applied to the 8 Steps of the Repeatab...
Source: Peak Performance — Stulberg & Magness (2017). Applied to the 8 Steps of the Repeatable Sale....
Source: The Power of Full Engagement — Jim Loehr & Tony Schwartz (2003). Applied to the 8 Steps of t...
Source: Performing Under Pressure — Weisinger & Pawliw-Fry (2015). Applied to the 8 Steps of the Rep...
Source: The Art of Learning — Josh Waitzkin (2007). Applied to the 8 Steps of the Repeatable Sale.
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Source: Sporting Excellence — Ted Garratt (1998). Applied to the 8 Steps of the Repeatable Sale.
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