B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
How to Sell to Procurement: Make Them Your Partner and Land Bigger Deals
Nov 08, 2026
Ten more calls this week. Ten more messages. A new sequence, a new list. The pipeline barely moves.
...
Great call. The buyer laughed at your stories, nodded at your ideas, and said "let's stay in touch."...
The discovery call went well. They nodded, they laughed, they asked for the deck. Then they said "se...
It's 9pm and you're still answering one client's emails. Rarely your biggest client. Usually the one...
Budgets are tight. Buyers take longer, ask more questions, and say "let me think about it" more ofte...
Picture a pipeline that looks full. Twenty deals in the CRM, a handful marked hot. The month ends, t...
Third call. The buyer likes it and wants to run it by a partner first. Then the thread goes quiet. N...
Year one often feels easy. You sell, you deliver, clients love it. Then you hire the third person, t...
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