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10 Sales Theses

Jul 17, 2026

The Buyer Can Tell You Need This Deal. Here Is Why, and the Fix.

Source: Coaching with NLP ā€” O'Connor & Lages (2004). Applied to the 8 Steps of the Repeatable Sale.

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The Deal Was Already There

If you sell B2B and you've ever walked out of a "no" convinced the buyer actually wanted to say yes,...

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AI vs Human in Sales: The 75% Stat That Flipped (and Where Deals Are Actually Won)

Three years ago, Gartner published a finding: 75% of B2B buyers prefer a rep-free experience.

This ...

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