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10 Sales Theses

Jul 17, 2026

Step 4 Is Not a Question. It Is a Silence. Here Is How That Doubled Jan's Win Rate.

You walked away from that call feeling good.

The buyer was engaged. You knew your product cold. You...

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Allowing Yourself to Win: The B2B Sales Framework for a World That Changes Every Six Hours

Your Q1 sales plan was obsolete before you finished writing it.

Not because you planned badly. Beca...

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Your Sales Performance Is Set Before You Open Your Mouth. Here Is the Fix.

Source: Turtles All the Way Down ā€” Grinder & DeLozier (1987). Applied to the 8 Steps of the Repeatab...

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You Can't Install Flow. 28 Elite Athletes Proved It. Here's What You Can Do Instead.

Source: Flow in Sports ā€” Susan Jackson & Mihaly Csikszentmihalyi (1999). Applied to the 8 Steps of t...

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The Harder You Try to Close, the Less You Sell

Source: The Inner Game of Tennis ā€” W. Timothy Gallwey (1974). Applied to the 8 Steps of the Repeatab...

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Why Your Close Rate Drops in the Afternoon ā€” and the Olympic Training Formula That Fixes It

Source: Peak Performance ā€” Stulberg & Magness (2017). Applied to the 8 Steps of the Repeatable Sale....

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The 16 Seconds That Decide Your Selling Day

Source: The Power of Full Engagement ā€” Jim Loehr & Tony Schwartz (2003). Applied to the 8 Steps of t...

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Nobody Performs Better Under Pressure. The Top 10% Just Suffer Less.

Source: Performing Under Pressure ā€” Weisinger & Pawliw-Fry (2015). Applied to the 8 Steps of the Rep...

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Step 4 Is Not a Question. It Is a Silence. Here Is How That Doubled...

The 5 Roles Every AI-Powered Sales Team Needs (And Why Most Founder...

How Fast Can You Change Your Mind? Most Sales Training Never Measur...
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