B2B Sales Insights for Founders
Founder-led sales, pricing power and the 8 Steps of the Repeatable Sale. What works in B2B sales right now, so you lead the conversation and win bigger deals at your price.
ROI of AI in B2B Sales: What 5 CEO Dinners Found
Oct 15, 2026
Why is cold outbound getting harder, and what still works?
Precision still works: a narrow list, an ...
The reason you lost that deal had nothing to do with your pitch. It had nothing to do with your slid...
Your pipeline is not empty because of your offer.
It is not empty because of your market.
It is no...
You walked away from that call feeling good.
The buyer was engaged. You knew your product cold. You...
How does the OODA loop apply to B2B sales?
The OODA loop (Observe, Orient, Decide, Act) comes from f...
Source: Turtles All the Way Down — Grinder & DeLozier (1987). Applied to the 8 Steps of the Repeatab...
Source: Flow in Sports — Susan Jackson & Mihaly Csikszentmihalyi (1999). Applied to the 8 Steps of t...
Source: The Inner Game of Tennis — W. Timothy Gallwey (1974). Applied to the 8 Steps of the Repeatab...
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